Advertisers can provide “Web ready” artwork according to the following specifications. Materials not meeting the specifications below will be converted and billed to the advertiser.
AD SPECIFICATIONS
Banner Ad:
File Size: 6-8K
Pixels: 234 x 60
Resolution: 72 dpi
Double Banner Ad:
File Size: 12-16K
Pixels: 468 x 60
Resolution: 72 dpi
Button:
File Size: 6-8k
Pixels: 120 x 90
Resolution: 72 dpi
Interstitial:
File Size: 12-16k
Pixels: 250 x 250
Resolution: 72 dpi
Window duration: 5 seconds
Animation: Limit three rotations. Must comply with file size and window duration.
Animated ads: Three rotations maximum and limit file size to 10K.
File Formats: Finished art should be saved in GIF or JPEG format.
URL: Direct users to the appropriate place on your Web site when they click on your banner ad. The most appropriate URL (Web address, such as http://www.workforceonline.com) may not be the home page, depending upon your offer. Link to the page that helps generate a lead for you.
Alt-Text: Sometimes online users do not want to see the graphics – they just want the information. They press stop before the graphics are downloaded or set their browser preferences to “turn off images”. By providing the Alt-Text for your banner ad, the viewer will still see your banner ad – only in text form. For example: “Click here to see the latest HR developments in Your Company.”
Materials Deadline: All materials are due on the 15th of the month prior to the month the ad is to appear (e.g., April 15th materials due date for a May 1st live date). Send disks with Web-ready artwork to: Workforce Online, 245 Fischer Avenue B-2, Costa Mesa, CA 92626; or e-mail Web-ready artwork to bannerad@workforceonline.com.
Web Graphic Design Tips:
- In Photoshop, work in Red-Green-Blue mode.
- Graphics lose quality when they are saved in a GIF or JPEG format. Make sure graphic is perfect before saving.
- Keep one copy of your graphic file in Photoshop format with layers intact in case revisions are required.
- Test graphics by viewing them with your monitor set at 256 colors.
- You ll get better results if you convert your flat-color, illustration-based images to 8-bit.
- It s best to leave photographs, or continuous tone-type images, in 24-bit if you can.