Friday, the final day of the conference, is a day for wrap-up and reflection. Attendees are allotted two hours to review the personal applications of what they learned during the week. The belief is that if people leave truly understanding the strategy in-depth, it will automatically influence every decision they make. As an exercise, conference leaders suggest attendees consider a challenge they were facing pre-conference and rethink how to approach it in the context of what they’ve learned that week.


Last comes evaluations and feedback. At the beginning of every conference, attendees answer 10 questions centering around Lilly strategy and how their jobs support it. On Friday, participants complete the same evaluation so conference leaders can gauge the learning accomplished. In most cases, the shift is significant.


Employee comments also help senior management understand how well their strategies are understood and accepted. Some feedback has actually caused changes in strategy over the past few years.

Employee comments also help senior management. Some feedback has actually caused changes in strategy.

The information in the conference is so fresh, and the interaction so valuable, that participants have grieved over their biennial attendance restriction. A conference Web site on the company’s intranet may change that. It offers excerpts of the CEO and COO discussions, information updates, readings linked to conference topics, evaluations and plans for the next conference. “They can see the presentation that they didn’t see,” says Cheraskin. “They can send a message to representatives — that’s another way people working on strategy can get feed-back. Or [employees] can join dialogue about the strategy. It doesn’t replace the kind of dialogue that can actually take place in a one-week conference. But it helps address people’s concern about staying current.”


Lilly’s definition of staying current apparently means staying ahead — way ahead. Few other companies can claim this breadth of worldwide HR, this intense push toward excellence: supporting emerging markets, implementing and following up on worldwide surveys, creating global stock-option programs, developing a future cadre of leaders — and keeping them aligned with the company. As other companies are just beginning to grasp global strategies, this global company that just happens to be located in Indianapolis is holding the world in its hands, thanks to HR.


Personnel Journal, September 1996, Vol. 75, No. 9, pp. 46-56.