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Posted on January 9, 2020June 29, 2023

Remote Work May Be Helping Women Overcome Traditional Office Barriers

remote work

Remote work sits at the intersection of many urgent issues that impact how we live and work today.

The demand for flexible work options has been driven by outside factors such as the housing crisis and the rising costs of living across major cities, the growing gig economy, and even longer and increasingly more stressful commutes by car or public transportation.

Meanwhile, advances in technology and cloud capabilities have made it easier for employees to work outside of the traditional office environment. The result is that an estimated 23 percent of the U.S. workforce now works remotely at least part of the time — a number expected to reach 50 percent this year.

With 40 percent of our employee population working virtually, my company, Ultimate Software, set out to study the state of remote work and how this growing trend is impacting the experience of fellow remote and in-office workers alike. We surveyed 1,000 U.S. employees nationwide, all of whom work for a company that has a mix of remote and in-office employees. What we found was quite unexpected.

Counter to the common narrative of remote workers as isolated and overlooked, the majority of them — and, surprisingly, women in particular — seem to be thriving when working outside of the traditional office setting. The data suggest that flexible work options may actually be helping women overcome barriers such as access to career growth and work-life balance.

These findings come at a time when our nation is grappling with important conversations surrounding equal pay, the #MeToo movement and how women are treated in the workplace. It’s important for business leaders and HR teams to pay attention to what women’s experiences tell us about improvements that still need to be made in traditional office settings.

Women Who Work Remotely Are Thriving

The prevailing media narrative around remote workers is that they are isolated, as they often miss out on in-office benefits, including team collaboration, company culture or access to HR. At worst, there’s a myth that remote workers are overlooked when it comes to career growth — out of sight, out of mind. But our survey data paint a different picture, particularly when you compare men’s and women’s experiences.

For example, our research found that women who work remotely were twice as likely to report proactively leveraging HR to resolve issues, when compared with in-office women. This gap did not exist between in-office men and remote men. Meanwhile, women who work from home were also more likely to feel confident that HR understands their needs and concerns — 67 percent agree or strongly agree that HR is aware of their needs, versus 57 percent of in-office women. Men tended to be even more confident — 73 percent of in-office and 72 percent of remote male workers agree or strongly agree.

This stronger connection with HR could be benefiting remote women workers’ overall career growth. They were the most likely to report a promotion in the last year, eclipsing men in either work environment: 57 percent of remote women reported being promoted in the last year, compared with 35 percent of in-office women, 51 percent of male remote workers, and 43 percent of male in-office workers. These women were also significantly more likely than in-office women to report room for growth in their current roles (80 percent of remote women versus 60 percent of in-office women).

The data also indicated a continued struggle for work-life balance among in-office women in particular. They were significantly more likely to report feeling guilty about taking paid time off than any other group (42 percent of in-office women versus 28 percent of remote women, 21 percent of in-office men and 18 percent of remote men).

Have Workplace Advances Left Women Behind?

A cursory glance at these numbers tells us that remote women workers are reaping valuable benefits. If you dig even deeper into the data, another startling trend emerges. While the reported experiences of remote and in-office women varied vastly when it came to career growth and a connection with HR, men tended to report similar experiences regardless of where they worked.

Also read: Remote Employees: Out of Sight, Out of Their Minds?

In fact, the experiences of remote women were often on par with their male counterparts who worked in the office or at home, while women who work in the office lagged behind all other groups significantly. What the data make clear is that women are feeling disconnected and disadvantaged in traditional office settings.

What is the answer? Should women be working from their home offices and kitchen tables for a better chance of a promotion and supportive work environment? Obviously, this is not the solution.

It’s not women who work in traditional office settings who should be paying attention to this data — it’s the people who lead and manage them. It’s evident that, while significant advances have been made to improve the work experiences of all employees, there is still work to be done.

How Leaders Can Make a Difference

While these issues may not exist in the same form at every company, these findings can serve as a starting point for HR leaders and business executives to take a closer look at their own companies. Real change begins by asking the right questions, and these stats provide a script.

Ask yourself: How are remote workers performing relative to in-office workers at your company? Are there significant gender gaps? The answers can be quantitative or anecdotal. Look for patterns in who’s accessing HR and training opportunities, who’s getting promoted — and who isn’t — and then ask why.

Once you’ve turned inward and asked some honest questions about your workplace, the next and most important step is to ask for feedback — and then keep asking. Gather feedback from employees in a safe, supportive way, and then encourage open dialogue. Various methods may work best for your organization, from mentorship and manager one-on-one meetings to employee surveys to creating a diversity and inclusion committee.

Regardless of whether your company has a remote workforce now, the ways in which we work are changing. Employee expectations are also changing.

Leadership has a particular responsibility to ensure a company weathers these changes by supporting all employees. A workplace revolution is coming. In many ways, it’s already started. Leadership must look inward to ensure their company is on the right side of that shift.

Posted on December 23, 2019June 29, 2023

Artificial Intelligence Is a Double-Edged Sword. Here’s How HR Leaders Can Properly Wield It

AI in HR, artificial intelligence

Unemployment in the United States stands at a 50-year low. The quit rate of workers hovers near an all-time high. And the number of open jobs continues to outpace the number of unemployed individuals.communication with artificial intelligence

Workers have reaped the benefit of this employment boom, through more job options and bigger paychecks. But it has ramped up pressure on HR departments grappling with recruiting and retaining top talent.

To help overcome these challenges, many are eyeing a double-edged sword: artificial intelligence. AI holds immense promise.

Technology that mimics human thinking by making assumptions, learning, reasoning, problem-solving or predicting, AI helps humans figure out who to hire and how to keep them. Such benefits for HR have already outweighed any setbacks.

But if HR departments wield AI without a proper understanding of it, they risk playing with peoples’ lives and their company’s brand. Indeed, a flawed AI program, or one used without the proper safeguards, could lead to hiring the wrong person, missing a deserved promotion, or systemic bias in the hiring process.

Few HR departments fully grasp AI’s potential and limitations. And that’s understandable. After all, AI’s role in human resources is still relatively new. HR departments being first and foremost people-focused often trail behind other departments in learning the latest technological innovations. Furthermore, HR now can benefit from the combination of AI technology maturing and the high volume of accessible data that powers AI. In recent years, the availability of data has increased exponentially.

So avoiding AI’s pitfalls and seizing on its opportunities first means knowing what they’re dealing with.

Today, some HR departments experiment with fairly basic forms of AI. For example, using platforms that scour thousands of online résumés to uncover and rank candidates against specified job requirements.

But the more advanced forms of artificial intelligence — programs that become more autonomous and smarter over time — will require greater caution. Imagine a training platform akin to Netflix’s recommendation engine, suggesting customized development resources and shaping a tailored employee learning path. Or think of a compensation program that monitors employee performance against real-time market trends to suggest the timing and size of pay increases for maximum retention.

It’s a tantalizing vision but one rife with peril. Even tech-savvy companies have run into problems. One retailer took the well-intentioned step of using AI to enhance its recruiting, but when the software developed systemic bias, they had to pull the plug. Trained on the data of past hires — predominantly men — the AI quickly “learned” to penalize female candidates, downgrading attendees of women’s colleges, for example.

This does not mean that organizations should shy away from AI. The technologies now coming online may truly revolutionize HR’s ability to find, hire, engage, and develop but only as part of a coherent plan with vigilance from the top.

To realize the gains and avoid the dangers, organizational leaders should:

  • Identify HR processes that could capitalize on a combination of machine and human intelligence — with the former’s computational muscle augmenting the latter’s judgement. Machine intelligence can analyze more data, more rapidly, than can humans. It can also spot patterns or correlations between factors that a human analyst might miss. For example, AI tools could recommend coaching topics that would accelerate time-to-productivity for new hires in a specific role.
  • Collaborate with other functions to determine how to best use AI in the company. As content experts, HR should lead the process, identifying areas that could be automated or where AI could be leveraged. IT should be an initial partner, but legal, risk management, data protection, data security, communications and even corporate social responsibility may also play roles.
  • Employ AI to “fix” AI — and humans. Tools like IBM’s Watson Recruitment suite already use systems that detect unseen bias from hiring data and natural language processing. According to IBM, it can spot whether past bias patterns are being reproduced — and fix them. AI scientists hope to increase transparency so that they, as well as skeptical auditors, will be able to see what’s going on inside. This will help them root out latent forms of bias and monitor the stability of their models over time.
  • Create new roles that facilitate the adoption of AI. AI-for-HR is likely to lead to new or expanded human resources roles. AI expert Tom Davenport suggests three clusters of such jobs: trainers who will teach cognitive technologies about capabilities; explainers who explicate the process and results, and sustainers who ensure the systems are performing well from an HR perspective.

In the coming years, the United States will continue to experience a tight labor market. Seismic demographic shifts will persist, including the exodus of baby boomers from the workforce and insufficiently small batches of new entrants replacing them. Such trends will only perpetuate the challenges to those charged with hiring and retaining talent. HR professionals will need to employ AI — carefully and intentionally.

Amy Lui Abel is the vice president of The Conference Board’s Human Capital Center.

Posted on November 8, 2019

Symphony Talent Debuts New Composition With Acquisition of SmashFly

Symphony Talent’s acquisition of SmashFly Technologies is being called one of the most significant HR technology deals of 2019. Industry observers note the combined company will serve an estimated 750 companies out of the gate, including a number of Fortune 500 and multinationals.

Symphony Talent announced the transaction Nov. 1, though it didn’t disclose financial terms.

On the surface, the deal brings together two complementary offerings. Symphony Talent is known for its employer-branding and creative services, while SmashFly is regarded for its recruitment marketing and candidate relationship management tools.

In an interview with RecruitingDaily, Symphony Talent CEO Roopesh Nair said the combined company “can really help practitioners create their strategy and accelerate their brand across touchpoints, across channels and audiences.” Among other things, he added, customers will benefit from “a more unified and consistent approach” to talent acquisition.

Ben Slater, vice president of marketing for recruiting platform provider Beamery, said the deal underscored the importance of technology to today’s talent acquisition strategies.

“It’s not enough to have career site and brand collateral. You need functionality for building and nurturing talent pipelines, managing events and campaigns,” he said. “In short, you need a platform to do the heavy lifting once you have developed your employer brand strategy.”

Strategic or Tactical?

Nikki Edwards, principal research analyst at industry researcher NelsonHall, said the acquisition will strengthen Symphony Talent’s market position. Introducing SmashFly’s technology into the company’s mix will result in “a more complete service/tech offering,” she said.

“Service providers are increasingly leveraging technology to deliver a better service, but those service providers are experts in their own field first … and usually experts in technology second,” she observed. In a market crowded with companies offering sophisticated platforms and tools, “it makes business sense for service providers to partner with or acquire companies with the intellectual property they need.”

For Symphony Talent, making such a move is particularly important, said Chad Sowash, an industry consultant and co-host of the recruiting podcast “The Chad & Cheese Podcast.”

In recent years, he explained, the company has struggled with a number of organizational, operational and marketing issues. Symphony Talent “hasn’t done a great job when it comes to letting the market know who the hell they are,” he said. “SmashFly has done a better job.”

On a tactical level, Sowash thinks Symphony Talent acquired SmashFly with its eyes squarely fixed to compete with TMP Worldwide Advertising and Communications. Since January, TMP has purchased social media firm Carve, recruitment tech company Maximum, programmatic recruitment platform Perengo, and employer branding and recruitment marketing firm CKR Interactive. “Symphony had to do something and I think they had to wait to be able to do the right thing,” Sowash said.

In this case, the right thing was not just to acquire SmashFly’s technology but also its customers, revenue and “the engineers who are building SmashFly for the future.”

Having such expertise in-house will be critical to Symphony Talent’s success, Sowash said. However, that success is by no means assured.

“I think this is going to be the point where we either say, ‘This is where Symphony Talent actually took off from the launch pad or it blew up on the launch pad,’ ” he said. “This is all about execution. They have all of the tools, all the connections to be able to make this happen or to fail miserably.”

Posted on November 8, 2019June 29, 2023

DailyPay Inks Deal With Kronos to Join Workforce Dimensions Platform

Daily pay benefit provider DailyPay joined the Kronos Inc.’s Workforce Dimensions Technology Partner Network.

According to a Nov. 7 release, through a custom API integration with DailyPay, Kronos can share data that enable DailyPay to calculate each enrolled employee’s available balance and facilitate the instant transfer of funds when an employee requests it.

Terms of the deal were not disclosed.

Employers can now offer DailyPay — a 2019 Workforce Optimas Awards winner in the Innovation category — as part of the burgeoning on-demand pay benefit offerings. According to the release, DailyPay is fully compliant with wage and labor laws in all 50 states and allows employees “the freedom to exert control over the timing of their pay and to feel more secure financially.”
According to the Kronos website, other Workforce Dimensions partners include financial wellness provider Branch, Cornerstone Learning and work opportunity tax credit processor HireCredit.

“We are excited to work with Kronos to provide a life-altering benefit that helps the 78 percent of Americans who are living paycheck to paycheck,” said Jason Lee, CEO of New York-based DailyPay, which was founded in 2015. “Through the Kronos-DailyPay relationship, companies have the opportunity to streamline their payroll process and allow their employees to access the money they’ve earned prior to their next payday.”

Workforce Dimensions from Kronos is described as the “first next-generation workforce management solution. Cloud-native, mobile-native, and powered by artificial intelligence, it delivers real-time analytics to drive in-the-moment decisions to unburden managers from time-consuming, low-value tasks and empower employees with an engaging experience.”

“Workforce Dimensions is built on a completely open and extensible platform, enabling innovative integrations with partners, including DailyPay, that empower employees in ways that simply are not possible with legacy solutions,” said Mike May, senior director, Workforce Dimensions Technology Partner Network, Kronos, in the Nov. 7 release. “Providing a great technology experience not only drives user adoption, but it also helps organizations to engage and retain their workforce.”

Posted on November 4, 2019June 29, 2023

Personalization Versus Ease of Use

I recently had coffee with a benefits leader who is implementing a new technology platform for her organization’s employees and spouses. Her scenario is much like that of many of our clients: She works for a big organization with employees all over the United States and in many locations around the world. The company’s benefits and HR programs are complex — and getting more so as it seeks to meet the needs of different employee segments and an increasingly diverse population. Data is used for everything in the organization, and HR is catching up to the rest of the enterprise.

Their goal is to provide a better experience for employees, driven by data. Her team is looking at consolidating all benefits information from existing channels (including the intranet, external sites, vendor sites, email newsletters and more) into a personalized portal.

But she has a lingering concern: As we look to offer employees a highly personalized experience, do we unintentionally make it harder to access benefits information?

This is a critical question. Ease of access and ease of use need to be the highest priority if we are going to get the right people to use their benefits at the right time. It’s also an often-overlooked question when pursuing personalization. And it becomes even more important to consider when you’re using personalization and engagement to drive health strategy. Personalization is among large employers’ top health care initiatives for 2020, according to the National Business Group on Health’s latest survey. Some 26 percent of respondents said they plan to “implement an engagement platform that aggregates point solutions and pushes personalized communications to employees.”

That initiative follows employers’ top three strategies, which are largely focused on changing the health care experience: implementing virtual care solutions, a more focused strategy on high-cost claims, and expanding centers of excellence to include additional conditions.

So, why are personalized tools getting so much attention? Personalized portals and apps are good at doing several important things. They can serve up data-driven content, send just-in-time notifications, and help identify missed opportunities in a very relevant way. They can also deliver recommendations, which helps create the “Amazon” experience so many plan sponsors are looking for.

Amid all this incredible promise, it’s important to remember that these tools can deliver customized content only if and when people use them. By their nature, personalized tools have more access barriers, because all that personal information needs to be protected. It is easy to underestimate the amount of effort it takes to get people to engage frequently with even the most cutting-edge and appealing platforms.  You must have a compelling reason to check anything out. You must have an even better reason to go back.

If you’re asking someone to download an app, authenticate with personal information, keep that app up to date, allow notifications, and go back to it frequently, is that actually easy? Each one of those action steps is a specific user behavior that has to be promoted and encouraged.

Think about when you log in to a website and have forgotten your password. Are you always motivated to track it down? Or do you file that for “do later” and move on to something else? We all have a lot of to-do’s and a lot of distractions — especially on our phones.

When you’re considering a personalized app or platform, you need to take into account the ease of access and the amount of resources you’ll need to drive ongoing use.

Of course, we have clever ways to encourage engagement. And this is where we can really use HR’s unique advantages.

First, we can make something so enticing that you can’t resist going there often. The best example of this that I’ve seen recently is a large retailer that puts their employee discount in their benefits engagement app. The only way they can use their discount is to have the app on their phones. You can bet all their employees are using that app.

You can also make the app so critical to an individual’s day-to-day job that using the platform becomes a de facto job requirement. Some large companies have built their HR apps to include core functions like scheduling and time tracking. If you have to use the app every day you work, it’s an ideal channel for serving up key benefits and HR reminders.

There is tremendous promise with personalization. But that promise can only be fulfilled if people have a good experience with personalized tools and use them frequently. It is our job to use all the tools we have to make that desirable — and most importantly, easy.

Posted on October 31, 2019June 29, 2023

Must You Tell Employees When You Are Surveilling Their Devices?

Jon Hyman The Practical Employer

It’s unusual these days for an employee not to have a device issued by their employer, or on which they can access their employer’s information — cell phones, tablets, laptops, and other computing devices.

Conventional wisdom (California notwithstanding) is that if the employer owns the device, the employee has zero privacy rights in that device, its use, or the information stored on it.

That conventional wisdom, however, might be changing.

The Federal Trade Commission just announced the settlement of charges it had brought against the developer of certain “stalking” apps.

What is a stalking app? It’s one that runs surreptitiously in the background of a device so that the user of that device does not know that the app is tracking their physical movements and online activities.

In this case, the apps in question “allowed purchasers to monitor the mobile devices on which they were installed without the knowledge or permission of the device’s user.” The apps also came with instructions so that the purchaser could “remove the app’s icon from appearing on the mobile device’s screen so that the device’s user would not know the app was installed on the device.”

Notably, one of the apps, MobileSpy, was specifically marketed to monitor employees.

The Settlement Agreement and Consent Order [pdf] specifically addresses the employment concerns raised by the app.

Prior to the sale or distribution of any Monitoring Product or Service, Respondents must obtain … [a]n express written attestation from the purchaser that it will use the Monitoring Product or Service for legitimate and lawful purposes by authorized users. The express written attestation must state the legitimate and lawful purpose for which the purchaser is using the device, which may include only the following: … 2. Employer monitoring an employee who has provided express written consent to being monitored….

In other words, while the FTC brought this case against the company that developed, marketed, and sold the stalking apps, the settlement specifically prohibits that company from selling the apps to an employer unless the employer certifies, in writing, that it will only use the apps to monitor employees who have provided express written consent to being monitored.

Legally speaking, this development is very interesting. The law is figuring out how to catch up to advancements in technology.

Practically speaking, I’m wondering why employers aren’t already obtaining consent before tracking their employees. In my mind, this issue raises a fundamental question of the type of employer you want to be, and the type of relationship you want to foster with your employees.

Do you want to be an employer that is open and honest with your employees that operates on trust? Or do you want to be an employer that slinks around behind your employees’ backs and breeds dishonesty and distrust? I know how I answer this question. How you answer it says a lot about who you are as an organization.

Posted on October 22, 2019June 7, 2022

Hourly Worker Burnout Is a Major Problem. Stop Overlooking It.

The CareerCast stress report analyzes 11 factors that represent the most common stressors including deadlines, public scrutiny and physical demands.

When you hear the word “burnout” in the context of the workforce, a specific image comes to mind. You might picture a lawyer or consultant logging 80 hours a week and managing high-intensity clients, pushed over the edge by a messy court case or a business trip gone wrong.

You’re probably less likely to picture the service worker giving you your burger and fries or health care provider caring for your aging parents at home, overcome by prolonged periods of mild stress. However, shift workers are equally, or perhaps even more, prone to burnout than corporate professionals.

As technology and automation advance to simplify the lives of skilled laborers, the needs of low-wage hourly workers are forgotten. Corporations feel pressured to increase productivity, which creates a chronically stressful environment for workers who are on the frontlines dealing with customers every day.

The Wave of Burnout in Hourly Workforces

Burned out employees are now commonplace in industries requiring an hourly workforce. White-collar workers may take certain job elements for granted, such as predictable hours and flexibility over where they work for the day. But these perks rarely exist for hourly shift workers. Shift managers receive pressure from higher-ups to build schedules that maximize profits and minimize the number of employees needed on a shift, meaning schedules promote high stress and often differ from week to week.

Erratic scheduling is made worse by chronic understaffing, thanks to low unemployment – ultimately leading to increased demands on the existing workforce. For the first time ever in the U.S., the number of open jobs has been higher than the number of people looking for work for 17 straight months. Low-skilled workers such as nurses and restaurant workers are in the highest demand as more people go to college and more baby boomers reach retirement.

This has led hourly workers to form different relationships with their work. For once, low-skilled workers have leverage in the job market and may be inclined to find new workplaces if their own current conditions are not optimal. In July, 3.6 million people quit their jobs – the highest number ever in a single month.

Employers should be feeling more heat than ever to improve work conditions and worker satisfaction. Doing so needs to start with empowering your workforce through better management practices that give employees control and recognition. Using a digital workplace is a powerful, cost-effective way to ensure your workers don’t burn out.

Leveraging Digital Workplace Tools to Prevent Burnout

Promoting worker engagement can be the difference between burned out workers on the verge of quitting and satisfied employees. Digital workplace tools enable managers to spend more time engaging with customers and employees and give back some of the power frontline workers lack. By optimizing these areas with new technology, you can set up your workforce and customers for lasting success.

  • Keep communication fluid. Just as it’s important for workers to receive clear communication from higher-ups, it is crucial for managers to accept feedback from those working the frontline. An internal communications platform simplifies the process for getting in touch with employees and opens up opportunities for your workforce to connect, share and receive important information. These tools can also boost retention by ensuring that employees receive the recognition they need to stay satisfied through measures like badges, gamified leaderboards and mobile communication.
  • Allow agency in scheduling. Burnout among hourly workers is often attributed to stress over scheduling, particularly in industries where employees may not know their hours for the week until the day before. This is exacerbated by paper schedules that hinder last-minute changes. A digital workplace allows employees to request time off and swap shifts with coworkers directly, giving them a healthier work-life balance and a more predictable schedule.
  • Create opportunities for upskilling. Providing ongoing training to build new skills is an excellent way to ensure employees feel satisfied at work. Unfortunately, it’s often neglected because it can be time-consuming to build and deliver, and therefore costly. Digital tools enable employers to deploy low-cost, personalized training across your company to boost engagement and productivity.

Though retention and workplace management seem trickier than ever, employers are not powerless against the labor shortage, nor the wave of burnout. Instead, use this as an opportunity to stand out as an excellent employer by taking your management processes to the next level. Doing so positions you as the upstanding employer that workers will turn to when another has driven them to burn out.

Posted on October 7, 2019June 29, 2023

Google Cloud Hires McInnis-Day as New VP of HR

Brigette McInnis-Day has been named Google Cloud’s new vice president of HR.

Brigette McInnis-Day, vice president of HR, Google Cloud.
Brigette McInnis-Day, vice president of HR, Google Cloud

Bringing over 20 years’ experience, McInnis-Day previously worked as chief operations officer and head of the digital HR strategy and transformation teams at SAP Successfactors, one of the world’s largest cloud-based human capital management providers.

As COO, she defined and implemented business strategies that were needed to achieve sustainable growth and customer satisfaction across SAP Successfactors’ largest cloud organization. She was committed to establishing the right goals, culture and vision, and bringing them to life to effectively support 6,500-plus global customers.

While managing board level HR and digital transformation strategies, McInnis-Day also led global organizational change and redesign and consulted senior level executives. According to a press release from Google, she enjoys amplifying employee experiences, revamping compensation elements and stimulating people development. She is also passionate about working to build cultures that promote women and early talents in leadership, diversity and inclusion, pay equality and digital transformation, the release stated.

Aside from the workplace, McInnis-Day is also an author, speaker and contributor for several publications, including the World Economic Forum Agenda, Fortune, Forbes, HRExecutive and other innovation forums. She enjoys spending her free time with her family, and describes herself as a travel and fitness enthusiast, the press release stated.

Google Cloud is a suite of public cloud computing services offered by the search engine giant. It includes a variety of hosted services for compute, storage and application development that run on Google hardware. Google Cloud can be accessed by software developers, cloud administrators and other business IT professionals.

Also read: Taking a Page From the Gig Economy to Ease the Recruiting Process

As stated on its website, “Google Cloud is widely recognized as a global leader in delivering secure, open, intelligent, and transformative enterprise cloud platform.”

Taking on her new position at Google Cloud, McInnis-Day will continue to lead large-scale, global teams and help individuals succeed through innovation by overseeing HR with a focus on acquiring and developing talent and shaping the culture to drive business growth and transformation.

The release noted that she is looking forward to playing an active role among the growing Google Cloud talent pool.

Posted on September 24, 2019June 29, 2023

Google Hire Is Fired

Google

Applicant tracking systems providers breathed a small sigh of relief in September when Google announced it was officially shutting down Google Hire, the cloud-based applicant tracking system that the search-engine giant launched barely two years ago.

It’s a fitting end to a product that was never a good fit for Google’s portfolio of solutions, said Othamar Gama Filho, CEO of recruitment marketing automation platform Talentify. “I was more surprised when they launched it than when they ended it.”

Google Hire promised to simplify the hiring process for recruiters. By utilizing Google’s powerful search capabilities, open API environment and G Suite tools, including Gmail and Google Calendar, recruiters would be able to more easily find and communicate with candidates, and schedule interviews. At least that was the pitch.

But in reality it didn’t offer a lot to make it stand out in an already crowded market. “The global ATS market is small compared to what Google is used to,” Gama Filho said. It’s projected to be a $2.34 billion by 2026, which may be exciting for a burgeoning tech startup, but is hardly worth the attention of a company that generates billions of dollars in revenues every year.

Google also never explained how the global platform would accommodate the unique data privacy regulations in every country where it was offered. Gama Filho noted that Google is already facing antitrust investigations in the European Commission for its Google for Jobs app, which could have chilled its interest in the recruiting space all together.

The real truth is Google Hire never found it customer base. “A lot of ATS platforms integrate with G-Suite, so there was not a lot to differentiate the offering,” he said.

It also wasn’t a good fit for Google’s business model, said Holger Mueller, vice president and principal analyst for Constellation Research. “Google never does anything in business apps. They can make a lot more money attracting the HCM SaaS vendors to their platform than competing with them.”

Mueller also points to Google Hire’s origin story as a potential harbinger of its early demise.

Google Hire was originally developed at Bebop, a startup tech firm led by Diane Greene, which Google acquired for $380 million in 2015. As part of that acquisition, Greene was brought in to head up Google’s cloud business.

Greene was lauded as a veteran of the enterprise software marketplace, and Google leaders believed she could help them compete with the likes of Amazon Web Services and Microsoft Azure.

They were right. During her four-year tenure (she left earlier this year), Google Cloud increased its revenues to $1 billion per quarter. While it is still third in the public cloud marketplace, it’s closing fast on Amazon and Microsoft.

What does that have to do with Google Hire? Many believe buying Bebop was just Google’s way to get Greene onboard. “But they still had to show stakeholders that they didn’t waste the acquisition,” Mueller said. So they kept it on the books for a few years, used it to showcase how their technology could help recruiters. “But never really did anything with it.”

For customers of Google Hire, the good news is that it won’t be officially shut down until September 2020, giving them almost a full year to find a replacement. Google has also generously agreed to keep it running for no additional fees.

The lesson to be learned from the rapid rise and fall of Google Hire is that nothing lasts forever, Mueller said. “Especially when comes in the cloud.”

Posted on September 10, 2019June 29, 2023

What Color Choice Can Do for Your Workforce

Color choice can help enhance the mood of an office setting.

Boosting productivity and wellness is a challenge for which organizations are looking to more creative solutions.

Color choice of the office is one relatively simple yet impactful tool that organizations from hospitality to tech are implementing to elevate the level of productivity, wellness and experience in their spaces.

“People are starting to see the psychological effects that color has on us, especially in the workplace,” said PPG Color Design Manager Vanessa Peterson. “It can really spark certain emotions and spark certain responses from people because they’re integrated into a space for so many hours.”

This reaction, Peterson said, has to do with what certain colors communicate in a space and how that communication works with other elements of office design to create an overall atmosphere. For this reason, blue is often chosen over others for interior design.

“Many of the colors that we find in nature, specifically blue, have caused a lot of really great health and mental benefits because of its serene and peaceful nature,” Peterson said. “It reminds people of the sky, or it reminds people of the ocean, in a very calm and tranquil space.”

Even within the color spectrum of blue, slight variations in shade can communicate different things, which in turn affects how people might feel in a space.

“One of the great things about blue is that for the most part, each version of blue has an identity of its own but also reflects the idea of either calmness or wellness. That idea of wellness can be integrated into an atmosphere where it gives you this feeling of power and it can feel very regal,” Peterson said. For example, a stronger blue such as cobalt is often used in sports companies’ marketing and darker shades of navy that exude a sense of maturity are used by universities.

The design industry is also seeing a heightened interest in color choices for products, Peterson said.

“Not only are you having desk and wall colors and furnishings go into this more serene setting, but you’re having tech companies do this with their products as well,” she said. “They’re going into a lot more beiges and a lot more soft corals, mints and blues, even into the actual technology to give that overall feel.”

The search for the equilibrium of office color and design is also about more than just improving productivity. Creating a sense of serenity in a space that people go to everyday can improve mood, too.

A study conducted by the University of Texas found that more bland colors such as beige, gray and white induced feelings of sadness and depression, particularly among women. This was in contrast to colors like blue and pale green, which produced feelings of productivity and peace in study participants.

PPG also named “Chinese Porcelain” its color of the year, which is a rich, natural blue and was selected with the idea of serenity and clarity in mind.

“With everything that we’ve been seeing happen socially and culturally around the world, we really felt that that shade of blue emoted that sense of serenity that people are looking for in this day and age,” Peterson said. “They want to have that sense of wellness, that sense of peace and they want to see a color and feel something that’s outside of that idea of intensity or anything that would make you feel disturbed.”

 

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