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Posted on December 8, 2006July 10, 2018

How to Build a Strong Human Resources Partner

“Employees are our greatest asset.”


“We are nothing without our employees.”


“Our strength is our employees.”

We’ve all heard these words, or something similar, uttered at one time or another by every CEO in the country. We’ve heard these words so often they’ve become cliché, and almost meaningless.


    How many organizations really believe these words and conduct business accordingly? How many give human resources equal status and importance with finance, marketing, medical affairs and patient services? The good news is: more and more every day. The bad news is: not enough.


    As staffing shortages continue; the true cost of employee turnover finally hits home; the connection between employee satisfaction and patient satisfaction is recognized; the importance of effective employee relations understood; the number of dollars and percent of budget devoted to employee benefits acknowledged; and the exposure to employee-related lawsuits realized; organizations throughout the country are coming to appreciate that employees truly are the organization’s greatest asset–and expense.


    As such, human resources, which is charged with managing the “people function,” is a very important role and needs to be on the same level of the corporate food chain as finance, marketing, IT, et al.


    That being said, what is the secret to creating and managing a successful human resources function? With so much at stake, HR must step up and demonstrate it is worthy of the human and financial capital entrusted to it.


    Traditionally, this has not been a strength of human resource leaders. Reliance on the touchy-feely and warm-fuzzy intangibles is no longer adequate as HR must step up to the plate and become a true business and strategic partner.


    How to step up to the plate? Here are the building blocks to establish an effective human resources function:


Aggressive recruitment
   Keeping the organization staffed is, and will continue to be, an essential function of the effective HR department. Today’s recruitment strategies, however, must be different than in the past.


    Very few organizations have invested in the most fundamental and necessary component of a strong recruitment program—that being the preparation of a workforce projection document. Workforce projection consists of an in-depth analysis of the staffing needs of the organization five to 10 years into the future.


    This analysis, done by job classification (i.e., staff nurses, pharmacists, respiratory therapists, food service workers, etc.), must include the following components: (1) projected voluntary and involuntary turnover; (2) projected retirements based on the current age of employees in each job classification; (3) projected growth or decline of each of the organization’s service lines; (4) anticipated population growth or decline in the community or communities the organization serves; (5) geographic shifts in the population, anticipated growth and strategies of the organization’s key competitors; (6) future plans of local and state governments.


    Only after the workforce projection analysis is complete is human resources in a position to aggressively recruit, and even more important, direct resources in the proper direction, effectively utilizing budget dollars.


    Aggressive recruitment in today’s world is definitely different than in the past.


    Newspaper advertising, long the staple, is no longer effective. Spending significant amounts on newspaper recruitment is a waste of resources. Instead, more creative methods are required.


    Today’s recruitment requires the extensive utilization of on-line methodologies, including resume mining, applicant tracking, on-line applications, the extensive use of banners and headlines, and direct messaging to the targeted audience.


    Cold-calling, direct mailings, recruitment events, employee referrals, internal career mobility programs and the use of targeted professional journals are the ways to attract candidates. It is also important to include current employees in the formulation of strategies and focus groups in the community, and elsewhere, to determine what the public thinks of you as an employer, and why current employees came to, and stay with, your organization.


    It is also crucial to have a robust exit program to determine why employees leave the organization. Lastly, recruitment must not be the sole responsibility of human resources.


    Hiring departments–and indeed, all managers–must have a stake in keeping a low vacancy rate. The best way to accomplish this is to include it as a performance measurement item that determines pay adjustments.


Education
   Invest in your employees. Once on board, new employees must be immediately immersed into a culture of continuous learning.


    Starting with the new-hire orientation program, employees must feel the organization’s commitment to education and continuous learning. Such commitment translates into an investment on the part of the organization to its employees.


    Meaningful tuition reimbursement programs, salary increases for certifications, salary adjustments for the attainment of degrees, tapping skilled employees to teach, career ladders, the opportunity to attend internal and external workshops, rewards for publishing articles and books and for presenting at professional conferences, mentoring programs and internal career mobility programs are all ways to demonstrate commitment to education and a culture of continuous learning. With a little creativity and innovation, these outcomes can be achieved with less expense than one might think.


Communication
   Communicate early and often.


    There is no substitute for communication in establishing a loyal workforce. Human resources should be the focal point for employee communication.


    Organizations frequently hide behind the cloak of confidentiality as a reason for not communicating with employees. In reality, however, there is a lot we can tell employees without hitting the confidentiality barrier.


    To be credible, communication needs to be open, honest, truthful, frequent and humble–and should disclose as much as possible, good news or bad. It must also be two-way and come in a variety of formats, such as newsletters, open meetings, letters to the home, opinion surveys, 360-degree evaluations, management rounding, rumor hotlines, open-door policies, broadcast voice mails, management meeting minutes and information centers.


    There is no secret to effective communication. It is easier said than done, however. If an organization trusts its employees as stakeholders in the business, this process of communication will come easily. Without trust, it will prove very difficult.


    It is human resources’ responsibility to develop the good will and foundation for effective communication. It is then HR’s responsibility to coordinate the ongoing process of solid two-way communication.


    Without a good communication program, there is no way an organization can succeed. With one, there is no way it can fail.


Recognition
   The fourth building block for constructing a strong human resources function is an organized and methodical employee recognition program. Many organizations believe they have a recognition program because they have a service awards luncheon once a year and an annual company picnic.


    These activities are good if part of larger effort, but virtually worthless if they stand alone.


    Today’s recognition programs must be broad-based, long and short term in nature, individual versus event-oriented, and woven into the culture of the organization. A culture of recognition is one where employees know they are appreciated every day, without corny or awkward gestures from managers and administrators.


    There are five objectives for a recognition program:


  • To build a long-term relationship with each employee.


  • To promote strong supervisor-employee relationships.


  • To involve and encourage employees to contribute to solutions.


  • To let employees know they are key to the organization’s success.


  • To address issues before they become major problems.


    Recognition programs sound like a no-brainer. It’s hard to disagree with the concept, isn’t it?


    Nevertheless, a relatively small number of employers actually have one. It’s easy to throw together a couple of events every year and say we have a recognition program.


    But we don’t.


    A true recognition program must be systematic, methodical, in writing and measurable. It must also allow for spontaneous recognition every minute of every day, and it must allow for employee peer recognition. A recognition program that doesn’t allow for spontaneity, and for employees to recognize one another, is doomed to failure.


    Organizations without comprehensive recognition programs should remember the following: (a) praise and recognition are keys to employee satisfaction; (b) employers receive the lowest ratings from employees in the area of recognition; (c) high employee satisfaction equals low turnover; (d) according to employees, being ignored is the worst.


    In conclusion, despite the cliché, people really are the organization’s greatest asset; as managers of the people function, human resources deserves recognition as a business and strategic partner, but must step up and prove its understanding and connection to the business; and the building blocks of a strong human resources function are (1) aggressive recruitment, (2) education; (3) communication and (4) recognition.


    An HR function strong in these four areas will be successful and meaningfully contribute to the success of the organization.

Posted on December 8, 2006July 10, 2018

What Does Strategic HR Really Mean

    “Strategic HR” is today’s buzzword, which in the past might have been “TQM,” “Six Sigma” or “The Toyota Model.”


    While buzzwords come and go, basic blocking and tackling remains consistent. For HR professionals to ensure people are engaged, excited and energized, they must proactively practice strategic HR.


    Strategic HR means thinking two steps ahead, while remembering the past and preserving the core. Often HR professionals have many areas they are responsible for, from benefits administration to training and development and everything in between.


    From a time-management perspective, it is important to set time aside to critically think about strategic HR. It’s a matter of envisioning what it will take two to five years down the road for one’s HR department to not only be acceptable but exceptional. Operating on the wings of mediocrity no longer will cut it in today’s highly competitive global economy.


    The first step to having a strategic HR department, one that sits at the board table and is welcomed with open arms for new ideas and innovations, is to raise awareness. This means we need to ask some basic questions, the answers to which will elicit new ideas, perhaps raise an eyebrow or two and generally stir the pot of creativity. The end result is strategic HR where internal human capital and external business benchmarks are exceeded time and time again.


    A great example is a company I’m familiar with, as its HR director: Snavely Forest Products. In the beginning, training was primarily for senior management and did not reach critical mass. Upon being hired, my responsibility was to generate thought-provoking questions and engage the executive committee to critically think about our training program in the long term. The endgame was to develop our next-generation leaders. With the end in mind, we asked questions like:


  1. What is the meaning of training for our company?


  2. What are we doing right currently?


  3. Where are we missing the boat today?


  4. How are we going to get from A to Z?


  5. How much is training going to cost us?


  6. What is our long-term outlook on training?


  7. How will we measure the ROI of training?


    The outcome was SFP University (Snavely Forest Products University). SFPU targeted “up and comers” in the beginning, for a period of two years, with quarterly face-to-face sessions, reading in between, report writing, presentations, internal and external trainers and a focus on our ROI.


    The next phase of SFPU focused on engaging the rest of SFP in training. All divisions were given a poster explaining in brief the different ways employees could access SFPU, from invitation-only programs to volunteer-type programs. In addition, each division was given a form that basically asks for an employee’s interest in training and need that the training will meet.


    Needs were defined in terms of adding value to the bottom line–increased productivity, cost saving, product enhancement and/or service quality improvement. The form also has a space for their general manager and the employee to sign off on prior to the form going to HR. This step was important because it was valuable to ensure the employee and general manager are on the same page, increasing employee engagement.


    From there, the form would be given to human resources. HR would then have a conversation with the employee and general manager to then create a customized training that meets specific needs, while flexible enough to meet dynamic training needs of larger groups with a common need.


    The example above is basic. In reality, strategic HR is all about getting back to basic blocking and tackling. It shouldn’t be rocket science. Yes, we’re dealing with people, but we’re not putting a man on the moon.


    It’s up to us as HR professionals to leverage individual and collective talent. As “Good to Great” author Jim Collins says: “It’s all about putting the right people on the right bus in the right seats at the right time.”


    Strategic HR is a powerful tool that leverages significant opportunities for HR departments of one person up to HR departments of hundreds to get the job done in not only an acceptable way, but an exceptional way.


    Being a winner in HR need not be complex. Armed with some basic strategies, common sense and an ability to ask the right questions, HR professionals can quickly position their departments for long-term, strategic success.

Posted on December 8, 2006July 10, 2018

Programmed to Comply Leaders Attitudes Toward Surveys

I must admit that I had some fun with a recent Leadership Pulse study. It was October, and perhaps it was the mischievousness of Halloween that led me to devote the study to the topic of surveys. In fact, I used a survey engine to ask questions about how people like taking surveys. And I used a loaded word in two of the questions.


    I asked participants the degree to which they thought the annual employee survey and customer surveys were “evil.” Then I followed up with a few other more traditional questions about surveys.


    I took care to define the word “evil” before I asked survey participants to answer the question. Evil was defined as “a situation that is very unpleasant, harmful or morally wrong.”


    As you might expect, most of the 307 respondents were content enough with surveys to decide that they were not actually evil. (The Leadership Pulse sample consists of leaders who have opted into the study. About 40 percent of the sample are C-level executives, and about 75 percent are director level and above. About 4,000 individuals are part of the core group.)


    The table below reports the percentage of people who agreed (using a scale of 1 to 5, where 1 equals “strongly disagree” and 5 equals “strongly agree”; respondents who agreed answered 4 or 5 on the scale).


QuestionPercent agreeingMean (standard deviation)
I believe annual employee surveys are evil.11%2.28 (1.03)
I believe customer surveys are evil.6%2.02 (.99)


   You may wonder why anyone would think a survey is evil. Below are some of the prevalent comments that explain these attitudes:


  • “They are poorly worded, do not address the real issues, fail to be acted upon constructively and are typically used to manipulate employees.”


  • “People have learned that surveys can be manipulated, so the importance of surveys has been minimized.”


  • “Auto dealership surveys tell you, ‘They have to have an “excellent” response to all questions.’ This is intentionally skewing the data.”


  • “Most of the time the information goes into a black hole or is used to ‘beat people up’ for not making the right scores. More often the focus is on fixing the numbers instead of understanding what is being said. The last one we did, the CEO did nothing with the information.”


  • “Surveys do not lead to improvements. It seems more like a ‘check the box’ exercise.”


  • “The problem with most surveys is the lack of feedback and action after the data is collected and analyzed. Most leave you with a sense of ‘Why did I bother?’ “


    Clearly, there are people who are not having positive experiences with taking surveys. However, even with those negative experiences, these individuals were willing to take time to share their opinions and experiences in my survey about surveys.


Other dimensions of surveys
   In addition to the “evil survey” questions, I asked a few more traditional questions about surveys. The overall responses are in the table below:


QuestionPercent agreeingMean (standard deviation)
The annual survey we use at my company is something all employees value.24%2.84 (.90)
There is a definite and high ROI from our annual employee survey.27%2.82 (.98)
When I receive a customer service survey, I feel much better about the company.47%3.21 (.99)
I experience high value in customer surveys.30%2.86 (1.05)


   As you review these additional scores, it becomes clear that although no one really considers surveys “evil,” respondents did not think very highly of them either. In fact, the comments are in general not so favorable. And as you dig into the data, you quickly see that the most favorable comments come from the people in jobs most likely to do surveys:


    From individuals in marketing:


  • “When a company conducts a survey, I feel they are making the necessary steps to want to improve as a business.”


  • “I have participated in my own companies’ surveys and as a customer of another company. I feel providing feedback is critical to improving the customer experience”


    From individuals in human resources:


  • “I have written them, and have participated in them. I believe, if done well, they can be a valuable tool in information gathering and continuous improvement.”


  • “If surveys contain relevant content and are used they work great.”


  • “Surveys are a valuable tool for leadership to assess the attitude of the workforce.”


    I don’t know what your conclusions are right now, but my take, after reading all the comments, is that even the positive comments are not very positive. In general, people are very ambivalent about surveys. They don’t really “hate” them (although I did not ask that question specifically). But they don’t like them either.


Programmed to comply?
   
Could it be that no matter how much we dislike surveys, we are simply programmed to comply with requests to take them? Is it something left over from school, when we weren’t allowed to say no to tests, but simply had to start filling in bubbles and checking boxes?


    There seems to be something to this idea. I meet many companies that do big surveys. Although they sometimes spend millions of dollars on annual employee surveys or customer surveys, I rarely find anyone who has a documented ROI or result from a survey.


    My hypothesis is that there are two competing models at work in the survey world. One is the focus on numbers and scores. There is an entire industry in getting benchmark data. Companies feel a keen need to compare themselves with others, and to do this, they need data.


    Thus, many surveys are really designed just to get a score, and to compare the company to other organizations in their industry. When this is the goal, perhaps there is really no interest in doing anything with the data. So, if this is the case, why not be honest about it? Why not just tell the employees and customers that this is a “score-focused” survey. Answers will be used to provide an assessment of our organization. Period.


    Then there are surveys designed to truly engage people in a dialogue about change in order to drive results. People like these kinds of surveys. Employees and customers want to know that their voice is being heard.


    Traditional, long surveys are fraught with too many problems to truly provide an avenue for voice. If you want to do a survey for change, then the rules need to change. For example, make the surveys short, ask questions that a manager will appreciate (they can take action on the answers),and create a process that starts a conversation that leads to action. In this type of survey, the data are used to start a conversation, not to be an end point or benchmark.


Biased surveys
   Surveys can indeed be biased. In fact, three of the Leadership Pulse participants did a great job of “dinging” me for pursuing a biased survey:


  • “I’m concerned with your ‘evil’ bias. I would have expected a more objective mind-set.”


  • “I have a problem with the way some of these questions are written: biased, leading, extreme.”


  • “The use of the word ‘evil’ in this context seems quite out of place and overdone.”


    But every survey is biased. Whenever you choose to ask a certain set of questions, you are biasing the respondents to think about what you want them to consider. That was my goal. I am simply tired of the confusion about surveys, and I wanted to seek out some additional opinions on the topic. I also was ready to have some fun with the topic. Humor engages people in the conversation a bit more than a boring, academic survey can.


Data that open a dialogue
   
In the first page of the “evil” survey I was quite open about my biases. I told the respondents that I was in search of an alternative for surveys. I’m not interested in creating the “perfect survey,” because I believe there is no such thing. No magic questions. No perfect constructs.


    I am convinced, however, that you can use survey data to initiate incredibly rich conversations. Data and dialogue about the data are the magic. You can entice people to discuss topics that were taboo. I have done this with the most senior of executive teams. The data are “magic” because it allows everyone to share an opinion about the data versus an opinion about themselves. Consider how well this can work with mergers, for new leaders, or in organizations going through dramatically high rates of change.


    But data for dialogue will be very customized. It will not provide good benchmark data. The key to keeping the surveys “not evil” is that, regardless of goal, the people running the surveys admit how they are using the data. If purpose is honestly communicated to survey participants, there will be fewer complaints and higher participation, and the result will be improved relationships with survey participants.


If you want to join the Leadership Pulse study and receive technical reports on these data, you can sign up here.


Click here to view the complete technical report of these findings and other leadership pulse reports.

Posted on December 8, 2006July 10, 2018

Poll Shows Desire for Feds to Lower Health Care Costs

Frustration with the nation’s health care system has caused a majority of Americans to support a more assertive government role in lowering costs, according to a poll released Friday, December 8, by the Kaiser Family Foundation and the Harvard School of Public Health.

Americans want Congress and 2008 presidential candidates to make health care a priority, the poll states. The survey of 1,867 adults was conducted November 9-19.


Among the most striking findings are that 85 percent want the federal government to do more to expand insurance coverage and 64 percent believe that the president and Congress can “do a lot” to address costs.


“There is more interest in an activist government in slowing health care costs than there has been in a decade,” says Robert Blendon, professor of health policy at Harvard. People “are looking for a government counterbalance to what they see as strong private-sector forces for increasing prices.”


Iraq and the economy. Among independents, health care tied for second (16 percent), behind Iraq (41 percent), as the issue they want the president and Congress to address next year.


It was third (18 percent) for Democrats, with Iraq coming in at 57 percent and the economy at 20 percent. For Republicans, it was fifth (9 percent), ranking behind Iraq (44 percent), immigration, terrorism and the economy.


During the next year, Democrats want Congress and the president to work on expanding coverage for the uninsured (45 percent), while Republicans (38 percent) and independents (30 percent) focus on reducing costs.


Strong majorities favor allowing the government to negotiate with drug companies to lower prices for Medicare prescriptions and back the importation of prescription drugs from Canada.


Poll respondents also strongly support (48 percent) extending insurance coverage to children first if it cannot be provided to everyone who is uninsured. But 57 percent want to see health care proposals from 2008 presidential candidates that focus on expanding coverage, even if it requires a substantial increase in federal spending.


The results don’t necessarily mean Americans favor government-run health care, according to Drew Altman, president and CEO of the Kaiser Family Foundation.


In fact, Democrats (39 percent), Republicans (29 percent) and independents (37 percent) turn to employers as the best means for covering more uninsured Americans. They support requiring companies to offer insurance to all full-time workers.


Employers already are the source of coverage for the majority of those who are insured—and people appreciate their efforts.


“There’s quite a bit of empathy toward employers for covering health care,” says Mollyann Brodie, Kaiser vice president and director of public opinion and media research. “They’re still very thankful that employers are helping them.”


Employees see companies as an equalizer in the health care market. “People like the idea of someone bigger running interference for them,” Altman says.


For a while, at least, companies may be the only source of help. Congress may be cautious on health care policy over the next several months, given that many of the newly elected Democrats came to Washington after campaigns that revolved around Iraq and congressional corruption.


Members of Congress “are going to have to try some proposals out and see how they play,” Blendon says.


—Mark Schoeff Jr.

Posted on December 7, 2006October 28, 2020

Vurv Reports 63 Percent Jump in Revenue

Workforce management software company Vurv Technology reported Thursday, December 7, that its revenue increased 63 percent in the third quarter. The company attributed the gain to growing demand among large employers for its management software.

The privately held company, which said it has posted revenue gains for 36 straight quarters but would not disclose its numbers, won the business of several large accounts during the most recent quarter, including Amtrak and high-tech firms VeriFone and DoubleClick. Vurv is among the fastest-growing technology companies, ranking 197 on Inc.United States.

The quarterly report came less than a month after workforce management software company Taleo announced a number of new customers in its third-quarter results, which it made public during its quarterly filings November 13. The publicly traded company’s newest clients include the Gallup Organization and MySQL. That new business helped Taleo increase its quarterly revenue to $24.9 million, up 25 percent compared with a year earlier. The increased revenue helped the company narrow its third-quarter net loss to $800,000 in 2006 from $1.6 million in 2005.

—Jeremy Smerd

Posted on December 7, 2006July 10, 2018

Report High-Deductible Plans Remain Stagnant


The much-ballyhooed high-deductible health plans haven’t caught on yet in the American workforce in part because many benefits of those plans have yet to materialize, a new report asserts.


Despite the initial excitement when the plans were introduced in 2004, enrollment has stayed flat, according to a report released Thursday, December 7, by the Employee Benefits Research Institute and the Commonwealth Fund, both of which conduct health care research.


In its second annual look at so-called consumer-driven health plans, EBRI surveyed more than 3,000 adults who were privately insured and found that 1 percent were enrolled in high-deductible health plans with health savings accounts. Using their data, the institute concluded that about 1.3 million people were enrolled in high-deductible plans with health savings accounts, the same number as in 2005.


High-deductible health plans feature deductibles of about $1,500 for individuals paired with a tax-free health savings account, and were introduced fully in 2004. The plans have received a fair amount of media attention and have been embraced by a number of large employers, including Wendy’s, Textron and American Express.


The percentage of employees with a deductible of more than $1,000 but whose employer did not offer a health savings account actually dropped to 7 percent from 9 percent in 2005.


But advocates of consumer driven health care say the report’s numbers are flawed because the sampling is small. Greg Scandlen, a consumer advocate, points to numbers published by the industry newsletter Consumer Driven Market Report, which counted the number of high-deductible enrollees—as reported by health plans—to be 13.4 million, about twice as many as 2005.


Barbara Gniewek, a consultant with Deloitte’s human capital practice, says the numbers do not represent the growth of high-deductible plans among large employers. In an upcoming survey, Deloitte says 30 percent of employers offer a high-deductible plan with a health savings account. By 2008, that number will be 46 percent. Gniewek says employers will begin to consolidate their plan offerings, reducing the number of HMO plans and resulting in more employees migrating to consumer directed plans.


“I think that consumerism is a critical component of bringing health care costs down,” Gniewek says.


High-deductible plans have been championed as a way to make health care consumers more sensitive to price. Employers buckling under the burden of high health care costs have looked at these plans as a way to change the purchasing behavior of employees.


In response to critics who have said high deductibles would keep sick people from getting necessary treatment, the legislation that created health savings accounts allowed health plans to cover preventive treatment. The EBRI study, however, suggests that many of the criticisms may be valid.


Half of the individuals enrolled in high-deductible health plans did not have their preventive care covered. And those enrolled in the high-deductible plans were more likely to delay or avoid necessary care than were those in low-deductible plans, the study notes.


Though the plans make individuals sensitive to price, those surveyed said their health plans did not provide adequate information on the cost and quality of doctors and hospitals.


 


Health insurance companies were quick to respond to the report. How a plan is designed will determine its use by enrollees, says Karen Atwood, a senior vice president for Blue Cross and Blue Shield of Illinois.


Scandlen says a third of the care people receive is wasteful, and therefore sees a drop in treatment as a sign that consumers are making decisions not to seek help they don’t wish to pay for. He agreed that information on cost and quality lagged.


“Patient support information services is a real problem,” Scandlen says. “We’re hearing that a lot in the market.


“That is where a lot of innovation and energy is happening right now. Information technology systems are growing as fast as the Internet did 10 years ago.”


Cost was another issue, especially the high deductible. Federal law determines that a high deductible must be at least $1,000 for an individual or $2,000 for a family to qualify for a health savings account. The survey reports that many people have much higher deductibles. Less than half of individuals had a deductible under $2,000; 42 percent had deductibles of between $2,000 and $5,000. For family plans, 29 percent had a deductible of $5,000 or more.


James Bentley, a senior vice president with the American Hospital Association, says high deductibles are causing people to go into debt, either because they don’t have a health savings account or they don’t have enough money in the account at the moment when they need medical services.


“Many of the people lacking a savings account to accompany it people are not prepared to pay the deductible to whomever they owe it in a timely way, leading to bad debt,” he says.


As a result of the high costs and other issues presented in the report, the survey’s authors write: “As in 2005, individuals in CDHPs and HDHPs continue to be less satisfied than individuals with comprehensive health insurance with various aspects of their health plan, are less satisfied overall with their health plan, and are less likely to recommend the plan to a friend or work colleague.”


—Jeremy Smerd

Posted on December 6, 2006July 10, 2018

Study Corporations Often Blamed for Economic Woes

A new report about how typical Americans think about the economy has lessons for liberals, conservatives and corporations.


The report, released Tuesday, December 5, by the Economic Policy Institute research group, says everyday Americans are at once more hopeful yet more concerned about the economy than many pundits portray them. It also finds evidence that corporations or corporate executives often are blamed for difficult economic circumstances.


During a conference call Tuesday, Stan Greenberg, a pollster and contributor to the study, suggested employers view the research as motivation to get on employees’ good side.


“Being part of the solution, rather than a part of the problem, is the message,” Greenberg said.


Greenberg did not elaborate on how companies can do that. But there’s evidence firms are increasingly eager to win over employees. The number of companies that apply each year for Fortune magazine’s list of the 100 best American employers has climbed from about 300 in 2001 to more than 450 this year.


During the past several years, conflicting information has emerged about the state of the U.S. economy and its impact on American workers.


The economy has been growing, jobs have been created, and the official unemployment rate has fallen. But gains have been skewed to those at the top, while typical workers have treaded water financially. A recent U.S. Census Bureau study found that real median household income in the United States rose by 1.1 percent from 2004 to 2005, reaching $46,326. But real median earnings of both men and women who worked full time and year round declined.


Meanwhile, workers face the possibility of their jobs being offshored, and are witnessing the erosion of health and retirement benefits.


Typical Americans tend not to see themselves as victims, but they aren’t happy with the direction the economy is taking, according to the new report, titled “Talking Past Each Other: What Everyday Americans Really Think (and Elites Don’t Get) About the Economy.”


In one poll cited by the report, respondents by a 2-to-1 margin chose to describe the economy overall as characterized by increasing uncertainty and inequality rather than as one in which “the American dream is very much alive.” But of the group that said increasing uncertainty distinguished the economy, 63 percent still thought they would achieve the American dream.


“Americans don’t just think one single thing about the economy,” EPI president Lawrence Mishel said during the conference call. “They think several things.”


EPI is considered a liberal-leaning think tank. Its new report adds to a national debate about increasing economic insecurity in the United States. There has been concern that business leaders have not played a forceful role in discussions about how to reshape the social contract around work in an era of greater globalization.


On Tuesday, another report indicated international trade could have a destabilizing effect on many American employers and workers. From 1997 to 2005, more than 100 major U.S.-based manufacturing industries lost significant chunks of their home U.S. market to imports, according to the study.


The report published by the U.S. Business and Industry Council, a group that lobbies on behalf of family-owned and closely held American firms. The council favors a new approach to international trade agreements, including a temporary across-the-board tariff on imports, with the exception of a few essential products such as oil.


Alan Tonelson, a co-author of the council’s report, says insensitivity to Americans’ job losses, stagnating wages and declining benefits can be found even among liberals.


“There is a very substantial portion of the Democratic Party and of American liberals who are just as clueless as to the real plight of the American working class,” Tonelson says.


—Ed Frauenheim


Posted on December 6, 2006July 10, 2018

New Company I4CP Spells Out Offerings

A new company focused on workforce productivity emerged late last month, one rooted in a veteran HR research organization.


On November 28, the Institute for Corporate Productivity announced its arrival, saying it had agreed to buy the assets of the Human Resource Institute. HRI is a not-for-profit organization dating to 1965, with offices in St. Petersburg, Florida, and more than 100 corporate clients.


The new for-profit institute was founded by HR industry veterans Kevin Oakes, Debbie McGrath and Jay Jamrog. Oakes, former president of learning management vendor SumTotal Systems and current chairman of the American Society for Training & Development, a professional group, is the new institute’s CEO. McGrath, founder of the Web site HR.com, is the institute’s chair. Jamrog, the current executive director of HRI, will serve as the new firm’s senior vice president of research.


The company has four primary offerings: research, community, tools and technology. In its materials, it reduces its formal name to the slangy acronym I4CP, and even Oakes acknowledges that the nickname conjures up memories of “Star Wars” robot C-3PO. But the company’s goal is a serious one: better productivity.


There is a lot of talk in the industry about managing human capital and human resources, or managing talent, Oakes said in a statement.


“These terms are really only a means to an end—the end being improved productivity. That’s why we chose the name the Institute for Corporate Productivity, to signify clearly what we feel is most important to senior leaders.”


Jim Walker, a human resources consultant in La Jolla, California, said the new firm has a sound foundation in HRI.


“I’ve always thought very highly of the HR Institute,” he says. “I’m sure this is building something better.”


Walker, who has spoken at an HRI conference, speculated that the new institute may explore alternatives to in-person conferences, such as webcasts. A challenge to the new organization and existing ones is HR leaders’ reticence to travel, he says.


“It’s getting increasingly hard to get people away from their offices to get to meetings,” he says.


The new organization will emphasize connecting people through the Internet, Jamrog says. In addition to event webcasts, the new institute plans to establish blogs and “wikis,” or sites where community members can contribute ideas on different topics.


Traditional conferences will still be part of the mix. The institute plans to formally launch its new products and services at a February conference in Florida featuring speakers like Coleman Peterson, a consultant who once was head of HR at Wal-Mart.


Oakes sees research groups like the Corporate Executive Board and the Conference Board as rivals to the new institute. He says I4CP will stand out by offering practical tools for taking action on research results, such as a calculator for determining the financial impact of a low retention rate and online guides to improve retention and monitor progress toward that goal.


The new firm plans to charge corporate customers annual subscription fees. Oakes declined to provide a range for the fees, saying prices will vary based on the products and services selected. “We feel quite comfortable that our pricing is very reasonable when compared to other competitors,” he says.


For-profit status, Oakes says, will allow the institute to raise venture money and fuel the group’s expansion. In the short run, I4CP will rely on HR.com for help with operations, such as marketing and finances. The new company’s headquarters will be in Seattle, where Oakes lives. The research arm will remain in Florida. Oakes says he can’t provide a figure for the price of HRI’s assets because he does not have a final assessment of the purchase.


HRI has 22 full-time staffers involved in research. It produces about 2,500 pages of original research per year and provides clients with access to another 7,500 pages of external research it collects and validates, Jamrog and Oakes say. HRI has relied on selling annual subscriptions for its research services to major companies, including 3M, American Express and Johnson & Johnson. Traditionally, HRI has not sought money from HR industry vendors. The new organization plans to seek vendor sponsorship for areas of research, but intends to retain its objective stance, Jamrog says.


The shift, he says, relates to the way corporate HR department budgets have shrunk in recent years. Companies are more value-conscious, Jamrog says, and want practical guidance in addition to pure research.


“They need more than just what I used to do,” he says.


—Ed Frauenheim


Posted on December 6, 2006July 10, 2018

Whither the ‘HP Way’

Surprising as it may seem, Hewlett-Packard’s spying scandal may coincide with a revival of the famous “HP Way.”


    Defined as a workplace culture of integrity, innovation, accountability and respect for the individual, the HP Way served as a beacon that for years attracted employees to the Palo Alto, California, computer maker.


    But former HP employees say the company’s reputation for sound people practices diminished over time. One former employee who now works at a supplier to HP says the company often failed to hold employees accountable in the 1990s, and then ex-CEO Carly Fiorina essentially overreacted by laying off workers indiscriminately.


    “When I talk to people who are still there, it’s gone from being someplace special to just being another job,” he says. The former employee spoke on condition of anonymity because of the sensitivity of his position at an HP supplier.


    HP has weathered challenging times during the past several years, from the tech industry implosion in 2001 to a controversial merger with Compaq to Fiorina’s ouster in February 2005. The 150,000-employee company has also announced job cuts exceeding 32,000 in recent years, even as it has continued to hire in places including the U.S., India and China.


    Once a mainstay on Fortune magazine’s list of the 100 best companies to work for in America, HP hasn’t appeared on the list since 2001. Amy Lyman, co-founder of the Great Place to Work Institute, which compiles the list, says there has been a decline in company ethos during the past five years.


    “Their senior leadership lost the HP Way for a while,” she says.



There has been a decline in company ethos at Hewlett-Packard during the past five years. “Their senior leadership lost the HP way for a while.”
–Amy Lyman, co-founder of the Great Place to Work Institute, which compiles Fortune magazine’s list of the 100 best companies to work for in America

    The recent spying scandal revealed particular waywardness. In an effort to determine who on its board of directors leaked information to the press, the company violated the privacy of directors, journalists and employees.


    Even so, there are signs HP is turning its ship in the right direction. For one thing, the company has shown solid financial results under Mark Hurd, who took over as CEO in early 2005. Hurd has won praise as a leader, and HP’s stock is trading higher than it has in years.


    Along with this success in the market has come greater employee satisfaction, according to HP. The company said its annual “Voice of the Workforce” employee survey, taken earlier this year before news broke of the probe into boardroom leaks, “showed marked improvement across many key employee satisfaction areas from 2005 to 2006.”


    Meanwhile, HP is still winning workplace awards. It earned a spot this year on Working Mother magazine’s best companies for working mothers, marking its 16th year on the list. And in the spring, Business Ethics magazine ranked HP second on its list of the 100 best corporate citizens. HP is one of just 16 companies that have made that list all seven years of its existence—and HP has been in the top 10 each year.


A    lthough HP’s board-leak probe was a setback, Hurd apologized for the privacy invasions and pledged to prevent similar abuses in the future. “Our culture, our core, which we call the HP Way, remains strong and ethical. But clearly, changes are in order,” Hurd said in testimony to Congress in September.


    There seems to be renewed focus on the HP Way, Lyman says.


    “You can kill a company culture,” she says. “Mark Hurd appears to be trying to recover it.”


Workforce Management, November 20, 2006, p. 25 — Subscribe Now!

Posted on December 5, 2006July 10, 2018

As Buyouts Continue, UAW Struggles With Membership Decline

The recent news that 38,000 Ford Motor Co. employees agreed to take the company’s buyout offers might have been welcome news for the Dearborn, Michigan-based automobile manufacturer.


It wasn’t for the United Auto Workers, which has already seen its membership fall to 598,000 from 1.5 million 20 years ago.


Industry experts say the union may need to take some type of drastic action if it wants to continue to wield the clout that it once had.


“I woudn’t be surprised if the UAW decided to merge with another industrial union,” says Jim Hendricks, a founding partner in the Chicago office of law firm Fisher & Phillips. “The buyouts at General Motors and Ford severely reduce the number of active members paying dues at the union, and this in turn affects the union’s ability to organize.”


For employers in manufacturing, a UAW merger could result in a jump in organizing activity.


“We might be heading in the direction of having one big industrial union,” says Mark Neuberger, a partner in the Miami office of Buchanan Ingersoll. “This could result in more political clout for labor, especially if the Democrats retain control [of Congress] in 2008.”


Labor attorneys say that logical mergers for the UAW would be either with the United Steelworkers of America or the International Association of Machinists and Aerospace Workers.


Both the UAW and the machinists union have been trying to organize retail auto dealerships, so a merger among them might make sense, Hendricks says.


But the UAW has tried to merge with these unions before. Ten years ago, a merger between the autoworkers, steelworkers and machinists fell through because the three groups couldn’t see past their differences, says Gary Chaison, a professor of industrial relations at Clark University in Worcester, Massachusetts.


“There were too many differences in the way they selected officers and were organized,” he says.


But trying again might be the easiest option for growth the UAW has, Neuberger says. The only alternative it has would be to try to establish alliances internationally, particularly in China, where the auto industry is taking off.


“It would be easier for them to try a merger than set up a union in China,” he says.


—Jessica Marquez

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