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Posted on January 27, 2009June 27, 2018

Ad Firm Finds Recruiting Passive Candidates in a Downturn Is No Easy Sell

Much of the advertising world pulled the plug on recruiting in January when a number of large ad companies, including Ogilvy, Omnicom and Interpublic, initiated substantial layoffs.


The U.S. advertising industry employs 453,500 workers, with 180,500 employed at ad agencies. These agencies shed almost 7,000 workers in the last four months of 2008, according to the latest data from the Bureau of Labor Statistics. Significant layoffs continued in January.


While the staffing cutbacks are dramatic, industry financials reveal a bleak future. Publicis Groupe media agency ZenithOptimedia predicts that U.S. ad spending will fall 6.2 percent in 2009 to $161.8 billion, compounding the pain of a 3.8 percent decline in 2008.


Although recruiting is at a standstill at most agencies—particularly those that rely on auto and financial services accounts—agencies with health care and packaged goods clients are still hiring. And at niche agencies serving those sectors, the recession has made it even more difficult pull in the passive candidates needed to meet ongoing demand for highly specialized talent.


Health care advertising agencies, for example, are still hiring from what remains a very small pool of candidates with a specific mix of creativity, advertising experience and health care industry expertise.


“In health care advertising, we still see a real shortage of qualified candidates,” says Alison Lalli, an in-house recruiter for Grey Healthcare Group, a niche advertising agency for the health care industry.


Grey Healthcare employs 750 administrative, creative and executive-level employees, with 250 based at its headquarters in New York. Clients for the firm’s services include Pfizer, Johnson & Johnson, Wyeth and Medtronic.


“For the entry-level positions, we can recruit from a larger pool, but above that, applicants without agency experience or from outside the health care industry find it very difficult to meet the skills we need,” Lalli notes.


Investing the time
Although high unemployment rates now facilitate recruiting for many job titles, hiring candidates at the top of the skills roster remains challenging. The unemployment rate for job seekers with a bachelor’s degree or higher stands at 3.7 percent, a full point higher than in September—before the economic downturn sharpened, but still within the range of full employment.


Advertising is a top-heavy industry, with more than 40 percent of all jobs classified as managerial or professional positions. Most positions, including entry-level jobs, require a bachelor’s degree or higher. Despite the downturn, long-term job growth forecasts for the industry remain above all-industry projections.


Candidates with formal training, industry experience and a proven track record are in short supply. At Grey Healthcare, Lalli and her colleague Antonette Poli handle all recruiting for the New York office. That means filling 40 to 50 positions a year, including some that attract only two qualified candidates. The recruiters turn to outside recruiting firms only for temporary positions or urgent-need cases.


During a downturn, the passive candidates that Grey Healthcare and other employers need commonly retreat into the perceived security of their existing position rather than incur the risk of changing jobs. These risk-averse passive candidates require targeted recruiting resources.


Recruiters must be prepared to devote substantial time to understanding the candidate’s career goals, which often drive the employment decision. Recruiters must also pay special attention in selecting the best representatives to meet with the candidate and be prepared to redefine the job.


At Grey Healthcare, Lalli and Poli have crafted a simple but fruitful approach to the difficult challenge of filling jobs in what remains a highly competitive market. They focus on investing time upfront with the hiring managers and building relationships with passive candidates, even those who show no interest in a position.


When a position opens, Lalli and Poli meet with the hiring manager to define the skills, knowledge and behavioral characteristics required for position. For each open position, the hiring manager must submit a list of the three skill areas that they believe are crucial to performing well in the job. Lalli and Poli also carefully review nonflexible requirements such as the amount of travel required.


The hiring manager, a human resources representative and the executive vice president of the division all sign off on the requisition.


“The details are authorized from the beginning so we can move quickly to make an offer,” Lalli says.


For the initial search, the recruiters utilize their contracts with Monster, Yahoo HotJobs and a pharmaceutical advertising network. They also tap their own professional contacts and pursue potential applicants referred by candidates and employees. For passive candidates, they rely heavily on their own database.


Candidates who pass through a phone screen with Lalli and Poli are invited for a face-to-face interview with the two recruiters.


“We use behavioral and skill-set questions, with the same questions put to all the candidates before we send them on to interview with the hiring manager,” Lalli reports.


Both recruiters meet with the hiring manager after the interview. Candidates may also meet with agency team members to get a better sense of what they might gain from working with talented professionals at the firm.


When a qualified candidate passes through the interviews successfully, Lalli and Poli move quickly to make the offer, usually within a day or two. During periods of economic uncertainty, a quick offer is an important part of easing a passive candidate’s concerns about leaving one job for another.


Lalli and Poli negotiate the starting salary. The requisition includes the authorized range. “It can be tricky if we have a candidate with competing offers,” Poli says.


To go beyond the starting range, they must request approval from human resources, the executive vice president for the division and the CFO. Their average time-to-fill from requisition to hire is 30 days.



Pitching the firm
Prying passive candidates out of their existing position requires an approach that is specifically tailored to the ad firm’s culture.


“Passive candidates are our most talented candidates, and from the very beginning, we stress the training and growth opportunities that the agency offers,” Poli says. “We leverage our ability to attract top passive candidates and then sell them a great growth opportunity.”


The recruiters map out the career paths for passive candidates and the time frame for advancement.


“We also offer a rich culture and the opportunity to work with a team of talented people,” Poli says. “When candidates see a strong team dynamic, that’s attractive. We emphasize the whole package: career development, strong teams, good pay and benefits.”


The recruiters provide candidates with information on all aspects of the agency’s broad range of disciplines, which helps candidates understand the full extent of the opportunities within the firm.


“We also discuss the firm’s competitive benefits package, including tuition reimbursement, which is very important to applicants,” Lalli says.


Lalli and Poli stress the importance of ending interviews and all communications with candidates on a positive note. They notify unsuccessful candidates about their status, thank them for their time and interest and explore any possible future employment opportunities.


“Because the talent pool is so small, it’s crucial to maintain relationships,” Poli notes. “The challenge is always to find new talent.”


The recruiters also conduct exploratory interviews on an ongoing basis, even if there are no open positions. These interviews build the recruiting database and help the recruiters refine and update their understanding of the issues that might make passive candidates willing to change jobs.


“We contact passive candidates and invite them in for an exploratory interview and a look at the agency,” Poli says. “We then contact them once a month to update them on what’s going on at the firm and to ask them how they are. This pulls in passive candidates. They are impressed by our interest in them and by our open communications.”


Protecting the prize
Lalli and Poli remain involved through the onboarding process to protect their investment in landing candidates for the agency’s hard-to-fill positions.


“Turnover in the industry is very high,” Poli notes. “After six months on a job, many employees in the industry begin to think about other opportunities. Professional employees in our advertising division may get two calls a day from other agencies. It’s rough.”


The recruiters recently revised the onboarding process to extend it well beyond the initial two-week training and orientation program. They now conduct a 30-day follow-up with all new hires that includes a confidential survey and a 90-day performance checkup with the new hires and their hiring managers.


The 90-day checkup reviews the three critical skills areas that the hiring manager noted for the position and the new hire’s performance in them.


“The decision to formalize and expand the onboarding process arose from our objectives for improving retention,” Lalli reports. Lalli and Poli use time-to-fill, turnover and retention metrics to evaluate their work.


The recruiters see internal recruiting as a central part of their job and the key to successful staffing. They work closely with the in-house training team and human resources to maintain a strong internal pool.


“Grey Healthcare provides great training for junior employees to build the pool of internal candidates,” Lalli says. “In a perfect world, we would be able to fill all of the higher-level positions internally, but we can’t always do that.”

Posted on January 27, 2009June 27, 2018

Sabbatical Programs Aid Work-Life Balance

In addition to family and medical leave programs, some employers offer their employees extended leaves of absence to pursue personal endeavors or just rejuvenate.


The purpose of such leaves or sabbaticals is simple: Give valued employees the time off they want and avoid the costs associated with turnover by keeping them tethered to the company.


Given today’s turbulent economic times, such leave programs offer employers an alternative to layoffs, experts say.


Sabbaticals are a response in part to today’s 24/7 work world, says Kathie Lingle, director of the Scottsdale, Arizona-based Alliance for Work-Life Progress, a global human resources association.


“We’re just burning people out right and left,” Lingle says. “Smart organizations are looking at how to keep people whole and sane with them.”


Despite this, the number of employers offering such leaves and sabbaticals remains low, experts say. According to Hewitt Associates’ latest figures, only 4 percent of employers offer unpaid sabbaticals.


“Many employers still have a hard time offering a big chunk of time off, whether it’s paid or unpaid, to employees just because it’s difficult in terms of operations,” says Carol Sladek, head of Hewitt Associates’ work/life consulting practice in Lincolnshire, Illinois.


Additionally, “when you have an employee out for a long period of time, there’s always a concern that the employee might not return,” she says.


However, Sladek says that “we have seen a significant increase in the number of employers looking at these kinds of programs as a way to attract, engage and retain talent” in the past five to 10 years. “Employers realize that one of the key work/life needs we all have is time.”


New York-based consulting firm Accenture is one of those employers.


Although the firm offers a variety of work/life programs, an employee survey revealed that the most requested work/life program the company lacked was a sabbatical, says Sharon Klun, Accenture’s Phoenix-based director of work/life initiatives.


“It was not necessarily about the pay,” Klun says. “It was about having time in their lives to do what was really important to them.”


In response, Accenture launched a self-funded sabbatical program in 2007 called Future Leave for all U.S.-based employees, under which workers can take up to three months’ time off every three years to do whatever they want.


Although the program is unpaid, employees can set money aside each paycheck or each month, “so when the leave does come, they are not necessarily as strapped” for money, Klun says.


“The beauty of it is it’s not so static or confined,” she says, noting that each quarter the company has between 100 and 200 employees taking leave under the program. The idea is that an employee can figure out what they need or want to do in life—whether it’s taking care of an elderly parent or climbing the Himalayas—and plan for it by putting money away, she says.


For Accenture, the return on investment is “huge because you’re keeping people you would normally lose,” Klun says.


Sabbaticals are embedded into the culture of Intel Corp., says Dana Vandecoevering, work/life program manager in Hillsboro, Oregon.


For more than 20 years, the Santa Clara, California-based technology giant has been offering two-month fully paid sabbaticals to all full-time employees after every seven years of service, she says


“The goal is to return to Intel revitalized, with new ideas and a fresh perspective,” says Vandecoevering, who has taken two sabbaticals herself.


At the same time, sabbaticals open opportunities for other employees to cross-train and assume greater responsibilities, she says. “So when people are out, depending on the job and the work involved, it represents an opportunity for someone to come in and cover for that person,” Vandecoevering says.


Since 2006, eligible employees at Deloitte can take up to five years of unpaid leave under its Personal Pursuits program.


While employees are technically severed from the company and receive no health benefits while on the program, they are given a host of resources to keep them connected to the company, including mentors, short-term work assignments and subsidized training to keep their skills and professional licenses up to date, says Rebecca Amoroso, vice chair and U.S. insurance leader for Deloitte, a Parsippany, New Jersey-based financial advisory firm.


“There are situations where people leave the workforce for a period of time to deal with something personal,” she says. “If these are highly valued individuals, we wanted to find a way to make it easy for them to re-enter the workforce and we would be at the top of their list to get them back, rather than leave the firm, get disconnected and not come back,” Amoroso says.


Not only does Personal Pursuits differentiate Deloitte as it competes for talent, it also allows the company to retain proven, experienced employees, she says. On average, the cost of replacing an employee is twice the employee’s salary, which “is significantly higher than the $2,500 a year” per person that the Personal Pursuits program costs Deloitte, Amoroso says.


Currently, about 72 people are taking advantage of the program.

Posted on January 26, 2009June 29, 2023

Event Calendar July—September, 2009

Events you’ll want to put on your schedule

July – September, 2009

July

July 21-22
Indianapolis
CareerXroads Colloquium: College Recruiting
Hosted by Eli Lilly and Co., this program will discuss recruiting and sourcing college graduates and interns, as well as the concept of onboarding. Each colloquium relies on attendee input prior to the event and the agenda will be adjusted to reflect the interests of participants.
https://cxr.works/

July 25-28
Cleveland
CHART Hospitality Training Conference
This 78th semiannual conference is designed to help hotel and restaurant trainers and HR professionals solve key issues facing the hospitality industry, focusing on training as the core of creating and retaining engaged employees. The conference also offers participants opportunities to take part in community service projects in the host city.
www.chart.org

July 29-30
Chicago
Maximizing ROI for On-Site Employee Health Clinics
This event, hosted by the World Research Group, will examine case studies on how on-site employee health management leaders have created an in-house storefront for all health, disease management, wellness and disability management programs. www.worldrg.com/roionsite

August

August 11-12
Minneapolis
Sourcing and Other Magical Tricks to Attract the Best and Brightest
This CareerXroads colloquium, hosted by RSM McGladrey, will discuss staffing roles: full-service recruiters versus sourcing specialists; how high is too high for employee referrals; and new recruiting technologies. Each colloquium relies on attendee input prior to the event, and the agenda will be adjusted to reflect the interests of participants.
https://cxr.works/

August 27-28
Brisbane, Australia
National Workplace Safety Summit
The summit will focus on occupational health and safety strategy and practice to drive financial gain, promote a positive organizational culture and enable broad health and safety outcomes for employees. It will also look at Australia’s national harmonization plans and feature presentations from winners of the 2008 National Safe Work Australia Award and QLD Work Safe Award.
www.informa.com.au/

September

September 1-4
Phoenix
2009 Arizona SHRM State Conference
The Arizona Society for Human Resource Management presents its 15th annual state conference, focusing on HR leading the way in difficult economic times.
www.azshrm.org

September 15-16
Philadelphia
Staffing Alignment, Process and Metrics
This CareerXroads colloquium, hosted by Comcast, will discuss evolving a staffing organization and structure; developing process maps that stakeholders can follow; benchmarking externally versus internally; and candidate engagement as a way to measure impact on corporate performance. Each colloquium relies on attendee input prior to the event, and the agenda will be adjusted to reflect the interests of participants.
https://cxr.works/

September 21-23
Reston, Virginia
Government Talent Management Summit
The Human Capital Institute’s government summit features global leaders in strategic talent management for three days of discussion on transforming an organization or agency from traditional HR to new talent management practices.
hci.org/hci/events_conference_govt_talent_summit_2009_09.guid

September 22-23
Uncasville, Connecticut
National Employment Practices Liability Insurance ExecuSummit
This fourth annual event, designed specifically for EPL insurance executives, will cover employment law updates, underwriting employment practices liability insurance in a difficult climate, how EPL insurance is affected by bankrupt insureds, ethical dilemmas, effective ways to deal with the EEOC, and EPL insurance for international companies.
www.summit-01.com

September 29-30
Barcelona, Spain
European Training and Development Summit
The aim of the summit is to provide a platform for current trends and strategies, develop employees and build on their skill sets and competencies, expand business relationships and improve company performance. This event also offers an exclusive opportunity to have one-to-one meetings with key industry leaders.
www.bmeglobal.com

Send announcements of upcoming events for listing consideration to calendar@workforce.com.
Posted on January 26, 2009June 27, 2018

Sprint Nextel Suspends 401(k) Match

Financially ailing wireless communications provider Sprint Nextel Corp. is suspending its 401(k) plan match for 2009 as part of a drive to reduce costs by $1.2 billion.


The suspension of the 401(k) plan match comes three years after the company’s last retirement plan change. At the beginning of 2006, Sprint Nextel froze its defined-benefit pension plan. The change affected Sprint Co. employees who had been with the company before its merger with Nextel Communications Corp. Nextel did not have a defined-benefit plan.


Last year, Overland Park, Kansas-based Sprint Nextel matched 100 percent of employees’ salary deferrals, up to the first 5 percent of pay.


The suspension of the match is one of several cost-cutting moves at the company, including laying off about 8,000 employees by March 31.


For the nine-month period ended September 30, Sprint Nextel lost $1.18 billion on revenue of $27.2 billion. That compares with a net loss of $128 million on $30.3 billion in revenue for the first nine months of 2007.  (For more, read “Layoffs Coming, and in Large Numbers.”)


Filed by Jerry Geisel of Business Insurance, a sister publication of Workforce Management. To comment, e-mail editors@workforce.com.


Workforce Management’s online news feed is now available via Twitter.


 

Posted on January 26, 2009June 27, 2018

Training Is Taking a Beating in Recession, Studies Find

The recession is leading organizations to slash spending on training, two recent studies show.


Average training expenditures per employee fell 11 percent in the past year, from $1,202 per learner in 2007 to $1,075 per learner in 2008, according to a report issued Friday, January 23, by research firm Bersin & Associates.


Bersin said its figures include training budgets and payroll. Bersin also said the U.S. corporate training market shrank from $58.5 billion in 2007 to $56.2 billion in 2008, the greatest decline in more than 10 years.


Bersin’s report echoes a November study by training services firm Expertus and research provider Training Industry. The survey of 84 corporate and government training professionals found that more than twice as many respondents expect training budget decreases rather than increases for 2009.


Forty-eight percent expect their budgets to decrease in 2009, up from 41 percent in 2008. Only 17 percent expect their budgets to increase in 2009. In addition, since 2008 budgets were first approved, far more saw decreases (38 percent) than increases (11 percent).


Bersin president Josh Bersin said organizations funneled money and staff into traditional and “often nonstrategic” training programs in good years.


“When budgets became tight, organizations with a traditional training focus suffered most,” Bersin said in a statement. “Today’s business world demands a combination of formal and informal learning with an emphasis on collaboration, knowledge sharing, social networking, coaching, and mentoring.”


The new reports confirm the old theory that training is among the first things cut during hard times, which today include a U.S. economy estimated to have contracted by more than 5 percent in the fourth quarter, an unemployment rate that rose to 7.2 percent in December and thousands of job cuts announced daily.


Trimmed training budgets also come amid a broader reassessment of employee development. In recent years, experts have argued that workers increasingly see career development as vital in an employer. At the same time, traditional, formal training in classrooms or through computer coursework has come under fire as less effective compared to less-formal modes of training, including on-the-job learning and the use of social networking tools such as corporate wikis.


Peter Cappelli, management professor at the Wharton School of the University of Pennsylvania, has suggested that employees share in the cost of training. In particular, he argues for tuition assistance programs, in which employees invest their time and effort on classes and class work.


The Expertus-Training Industry report found that return-on-investment and business-impact metrics are not often used to evaluate training programs.


“We recommend that organizations make measuring the value and impact of learning a priority,” Doug Harward, chief executive of Training Industry, said in a statement. “This way, training organizations can make better-informed budgetary decisions about which training should be supported and which training needs to be improved.”


In its 2009 Corporate Learning Factbook, Bersin said it found that companies have changed training program priorities; moved to coaching, informal learning, collaborative activities and other less-costly training methods; and increased reliance on outsourcing.


—Ed  Frauenheim


Workforce Management’s online news feed is now available via Twitter.


 

Posted on January 26, 2009June 27, 2018

High Court Protects Harassment Witness From Retaliation

A woman who testified in her employer’s internal investigation of a sexual harassment charge is protected against retaliation under a federal civil rights law, the Supreme Court ruled in a unanimous decision Monday, January 26.


The court reversed decisions by a district court and the 6th Circuit Court of Appeals, which held that Vicky Crawford could not sue a local government in Tennessee for dismissing her after she reported the lewd outbursts of a supervisor in a 2002 probe.


The lower courts held that only the subject of the sexual harassment is shielded from retaliation. Crawford was not the employee who brought charges against Gene Hughes, the employee relations director for the Nashville and Davidson County school system.


But Crawford, the payroll director, had run-ins with Hughes, including an incident in which he grabbed Crawford’s head and tried to pull it toward his crotch.


The school district took no action against Hughes. It fired Crawford later for alleged embezzlement. In her suit, Crawford asserted that she was dismissed for reporting Hughes’ behavior.


Supreme Court Justice David Souter, writing for his colleagues, argued that the lower courts erred in ruling that Crawford was not protected because she did not “oppose” Hughes’ harassment, as her colleague who formally filed the charge did. Rather, the courts said Crawford was just answering questions.


Souter wrote that “oppose” was undefined in the Title VII discrimination statute and therefore took on its dictionary meaning of “to resist or … to confront.”


“There is, then, no reason to doubt that a person can ‘oppose’ by responding to someone else’s question just as surely as by provoking the discussion, and nothing in the statute requires a freakish rule protecting an employee who reports discrimination on her own initiative but not one who reports the same discrimination in the same words when her boss asks a question,” Souter wrote.


Some business advocates warned that a ruling in favor of Crawford would crimp internal investigations because companies would be wary of retaliation suits.


Souter dismissed that reasoning. He said that if companies did not respond to harassment allegations with an internal investigation, they would be forfeiting an important defense.


But Louis Britt, a partner at Ford & Harrison in Memphis, said the ruling did leave open the question of whether informal workplace chats are protected.


“There could be a conversation with a supervisor that could provide that [retaliation] protection—even outside of an internal investigation,” Britt said.


A bigger risk is that employees would avoid probes if they feared losing their jobs, according to Souter.


“If it were clear law that an employee who reported discrimination in answering an employer’s questions could be penalized with no remedy, prudent employees would have a good reason to keep quiet about Title VII offenses against themselves or against others,” Souter wrote.


James Burns, a partner at Reed Smith in Chicago, said the decision should not discourage employers from conducting investigations. But they might want to be more careful whom they interview, especially if it’s a poor performer who may be on the way out the door.


The ruling “suggests greater care in planning and carrying out the investigation,” Burns said. “The employer may initially start out with a smaller group of employees who are likely to know something.”


It will be up to HR departments to track internal investigations and make sure that a company avoids talking to employees who are at risk of being fired.


“Now they’re going to have to make sure they connect those dots,” Britt said.


Justice Samuel Alito Jr., in a concurring opinion with Justice Clarence Thomas, made a clarification that employers likely would find helpful. He asserted the court’s ruling in the Crawford case applied just to people who take part in an internal review. It does not extend to people who never directly voiced opposition to the alleged harassment.


“The question whether the opposition clause shields employees who do not communicate their views to their employers through purposive conduct is not before us in this case,” Alito wrote.


In sending the case back to the lower courts, Souter emphasized that the matter is not closed. The school district may still be able to prove that Crawford’s dismissal on the embezzlement charge was justified.


—Mark Schoeff Jr.


Workforce Management’s online news feed is now available via Twitter.


 

Posted on January 26, 2009June 27, 2018

TOOL Successfully Communicating Your Wellness Program to Employees

For companies seeking to inspire employees to improve their health or stay well, Sibson Consulting offers “Reaching Employees in the Right Place at the Right Time: Four Steps to Successfully Communicating Your Organization’s Wellness Program.” The article in the company’s October 2008 newsletter, Perspectives, walks managers through four steps, which begin with communication:


  • Conduct a communications assessment.


  • Develop a communications strategy.


  • Build employee awareness and create demand.


  • Keep it up with ongoing campaigns.


    And the writers of the article, Erin Hodges and Randolph Carter, conclude with the opinion that communication is the key: “To facilitate behavior change, organizations need to review how their wellness program is communicated to employees. Without effective communications the best wellness program in the world is not going to succeed.”


Posted on January 26, 2009June 27, 2018

Chevron’s Energy Boost

As a former teacher, Greg Schoenborn is experienced at helping others learn. Schoenborn also is proving to be an apt pupil. Since joining Chevron Corp. a decade ago following an academic career in his native Switzerland, Schoenborn, a structural geologist, is evolving into a new breed of leader at the San Ramon, California-based energy company.


Several times a year, Schoenborn serves as a mentor to a select number of top performers throughout Chevron. He recently joined one team on group outings to the National Renewable Energy Lab in Denver.


Schoenborn is coming full circle. Before being selected as a mentor, he was one of the first technical employees chosen for Chevron’s Mentoring Excellence in Technology program.


Upon entering the program as a mentee, Schoenborn’s first goal was to learn what made Chevron’s top scientists tick. “I wanted to see how they approach their jobs and what makes them happy doing the same job for so many years,” he says.


He learned that enjoying his job ultimately meant sharing his knowledge with others, particularly in ways that aid Chevron’s business. It is a lesson the 48-year-old says he is trying to convey to other Chevron employees in his role as mentor.


“Being generous with your time is a good long-term strategy, even if it doesn’t come back to benefit you right away,” Schoenborn says.


Mentoring Excellence in Technology originated with Texaco, which merged with Chevron in 2001. Oversight comes from a group of Chevron Fellows: technical leaders whose expertise is recognized companywide for helping to build value. The Fellows Program consists of 19 Chevron leaders, as well as six retirees who are active mentors.


It provides leadership development geared toward people with a high degree of technical competence, says David Wisch, a Chevron Fellow with Chevron Energy Technologies Program in Bellaire, Texas.


“We’re asking for the business lines to nominate people in the eight-to 10-year range whom they think are going to be technical ‘thought leaders’ in the future,” Wisch says.


Each year, 60 to 65 top performers, just a fraction of Chevron’s 65,000-person global workforce, are tabbed to participate in the program. It initially lasted about a year, but Chevron recently shortened the time frame to between nine and 10 months to accommodate an increasing number of nominees.


Most of those chosen are in a technical capacity within Chevron’s vast network of business units. The groups average 10 to 12 people. They meet at least once a month to pursue chosen learning activities and monitor their progress toward specific goals.


Each group is assigned two or three mentors who preside over introductory and year-end meetings. The rest of the monthly get-togethers, however, are the sole province of the participants, including the selection of learning topics and the specific activities.


Activities often include field trips, speeches from experts, or presentations to other internal groups within Chevron. Mentoring is based the idea that the mentees learn by doing, which means mentors usually wind up being observers, intervening only if a group begins to get off track.


“If everything goes well, as a mentor you have as great a chance to learn as does a mentee,” Schoenborn says.


Individuals can lobby for inclusion in the program, although most people are proposed by their team leaders.


“You have to be pretty good at what you do, because this is a pat on the back, not a promotion,” Schoenborn says.


But Chevron does use mentoring to fill its pipeline and address a number of tactical concerns. Offering people the chance to receive ongoing coaching and development probably aids retention, but also gives employees time to decide if they wish to pursue a managerial career or remain in purely technical positions, Wisch says.


Chevron is an old-time energy heavyweight with a market capitalization approaching $146 billion. The company operates refineries and other facilities in more than 100 countries. Its global refining capacity is estimated at more than 2 million barrels of oil per day.


Chevron is the second-largest U.S.-based energy company (Exxon Mobil ranks No. 1), with annual revenue of $214 billion. Much of that money gets plowed into finding new sources of energy: Chevron in 2008 spent $22.9 billion on capital and exploration, a one-year jump of 15 percent, according to its annual financial report.


Like other big energy companies, Chevron has benefited from soaring prices for fuel. The 129-year-old company in October posted record-setting profit of $7.89 billion for the 2008 third-quarter, more than doubling the previous year’s $3.7 billion quarterly profit.


The scope and diversity of Chevron’s work make it difficult for employees to know everything that their employer does, so mentoring is vital, company officials say. It enables people of varying experience levels and different business units to acquire a broader working knowledge of how Chevron’s vast services and products interconnect.


For example, Wisch is mentoring a group of employees who are pursuing a project to increase awareness of how Chevron’s “upstream” activities of exploration and production affect the “downstream” efforts of refining, selling and distributing natural gas and oil. Fostering that kind of knowledge is crucial in light of U.S. Securities and Exchange Commission regulations that require that publicly traded energy companies to keep the two business activities separate and distinct.


Wisch says the mentored teams could unlock technological breakthroughs within the energy industry, and he points to the learning program’s track record. Most of the groups have at least one activity relating to alternative energy.


The intense mentoring is used predominantly in North America, especially the U.S., where the bulk of Chevron’s technical workers reside. They include chemists, geologists, earth scientists and engineers. However, Wisch says Chevron is taking steps to make mentoring available to employees outside of North America.


No matter where it’s taking place, technical mentoring actually constitutes a tiny part of the learning, Wisch says.


“People in technical jobs frequently think ‘The more learning and experience I have, the more valuable I am to the company,’ ” he says. “We’re trying to change that to get people to learn the value of things like networking.”

Posted on January 26, 2009June 27, 2018

A Poor ‘Choice’

Let me be honest and upfront about this: I like Barack Obama. After eight years of George W. Bush and “conservative” policies that Ronald Reagan wouldn’t recognize, Obama is like a cool breeze on a hot summer day. Everything he says seems to be encouraging and hopeful, and that’s what America really needs right now.


    But I’m also pragmatic and realistic about the liberal agenda that our new president has embraced during his brief time in public service. Although Obama’s early actions seem to be following the Bill Clinton centrist leadership playbook, the business community is bracing for something else: a mandate-driven, legislative-heavy, pro-labor agenda.


    Our cover story in this issue (“More Labor for HR”) lays out the burdens this kind of agenda is likely to place on management and human resources professionals, but there is one plank of the Obama platform that troubles me above all others—the deceptively named Employee Free Choice Act.


    This legislation isn’t about the free choice of employees at all. What it is about is making it much easier for unions to organize a workplace by introducing “a card-check procedure that allows a union to gain recognition without an election by secret ballot,” according to University of Chicago law professor Richard Epstein, writing in The Wall Street Journal.


    There are other problematic provisions to the act, but the big issue for me is the frighteningly wrongheaded notion that the secret ballot, a pillar of our democracy, is somehow good for electing presidents but flawed when it comes to union organizing. It’s a bad idea that is going to make for even more divisive labor-management relations, in my view.


    Under the current system, the union can lobby workers to sign a union card, but “an employer can insist upon a secret ballot after 30 percent of workers indicate by card checks their interest in a union,” Epstein notes in his Wall Street Journal piece. He adds that “the campaign that follows lets the employer air his views about the downsides of unionization before the vote takes place.”


    Unions don’t like the notion of a “campaign” in the workplace in which both sides get to make their case to workers about the merits of a union or nonunion environment. That’s why the Employee Free Choice Act is such a miserably misleading and flawed piece of legislation: It cavalierly dismisses the democratic principles of fair play, open debate and the secret ballot for a system that instead would be heavily stacked in favor of a union gaining admission to a workplace simply by gathering signatures.


    Organized labor had assumed that the Employee Free Choice Act would be one of the first pieces of legislation pushed through Congress by the Obama administration. After all, the new president sponsored the act in the U.S. Senate, and unions have assumed that Obama would want to reward them for their help in getting him elected.


    But there may be something else going on. According to a story by Workforce Management’s Mark Schoeff Jr., congressional Democrats have decided to push the Lilly Ledbetter Fair Pay Act, “which would make it easier for employees to sue for pay discrimination, and the Paycheck Fairness Act, which would lift compensatory and punitive damage caps on pay suits,” instead of starting with the Employee Free Choice Act.


    Part of that may be because the act is fiercely opposed by the business lobby and promises to start a “legislative Armageddon,” as Schoeff puts it, but perhaps it’s also because our new president has had some second thoughts about the act as he follows Bill Clinton’s more centrist approach.


    Pushing the contentious Employee Free Choice Act right out of the gate would seriously dent the encouraging and hopeful tone that Obama has been working to foster. Would tackling the act right now and setting off a legislative war be the best way to begin his new administration?


    Here’s my hope: that the decision to delay, for now, any serious push on the Employee Free Choice Act gives everyone the opportunity to re-evaluate whether such a flawed and undemocratic piece of workforce legislation should even be part of America’s business agenda. Perhaps our new president will continue his encouraging and hopeful tone. Maybe he’ll decide that despite organized labor’s support for him, for now a legislative Armageddon over the Employee Free Choice Act will have to wait.

Workforce Management, January 19, 2009, p. 42 — Subscribe Now!

Posted on January 26, 2009June 27, 2018

Sabbaticals Seen as Alternative to Job Cuts

Sabbaticals can be more than a tool to attract and retain employees. They also can be an alternative to layoffs, experts say.

In today’s turbulent economy, a host of employers are cutting their workforces to reduce costs. But when the economy rebounds, many of those employers once again will look to fill out their employee rosters.

Experts say that by placing employees on extended unpaid leave rather than severing ties with them completely, employers can reduce their payroll costs and, at the same time, keep employees connected to the company and bring them back on board when the economy permits.

“From a talent perspective, it’s an excellent strategy,” says Laurie Bienstock, national director of strategic rewards for Watson Wyatt Worldwide in San Francisco.

When the economy rebounds, the cost of recruiting, retraining and rehiring could outweigh what an employer achieved in cost savings through layoffs, she said.

Carol Sladek, a principal in Hewitt Associates’ work/life consulting practice in Lincolnshire, Illinois, agrees.

“It’s a longer-term solution than just saying, ‘OK, today we’re in trouble. We need to eliminate jobs.’ Certainly there are times when that is unavoidable, but this is a good alternative—especially in an economic downturn,” she says.

While there always is the risk that employees on extended unpaid leave will find another job, “that’s not as easy as it sounds” in today’s economy, Sladek says. Employers, however, do need to offer “hooks” for those employees to wait in the wings, such as access to employer-subsidized health care coverage, she says.

Sharon Klun, director of work/life initiatives for Accenture, says that while the New York-based consulting firm has not yet explored it, sabbaticals such as its Future Leave program “could be a tool to help get companies through a bumpy economy.”

Under Accenture’s leave program, employees can subsidize through payroll deductions up to three months of leave every three years.

“Is this another tool that could be tweaked a little—like could we expand Future Leave to six months or could we expand it in a different way? I don’t know. But I think the opportunity is there,” Klun says.

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